ImPRessions - Crenshaw Communications

APRIL 24, 2018

If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. In some niches, journalists can do double duty for a brand, although a working journalist is very unlikely to serve as a paid endorser.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. 6 Statistics on How Journalists use Social Media. This runs counter to current trends among the general public – but that’s a different blog post.

Social Media 108

Social Media Report Survey Media 108

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. Call out specific stats the journalist should know if you pitch a survey or data piece. You’ve gone too far if it takes 2-3 lines to connect.

Pitching 62

Pitching Mobile Examples Study 62

Cision

JANUARY 27, 2016

Know this: journalists don’t magically find your company online and decide to write about you. But let’s start at the beginning: Step 1: Identify the Journalists Who Cover Your Industry. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” How do you build that trust?

Pitching 120

Pitching Writing Social Media Industry 120

OnePitch

SEPTEMBER 8, 2022

As we know, once journalists have enough sources, they often don’t make room for more. I have to imagine that for journalists under a deadline, that feels like a true partnership. How do you maintain relationships with journalists when you have no news to share? Want more blogs like this? Why were we successful?

Pitching 98

Pitching Consumer How To Education 98

Konnect Agency

MAY 12, 2020

As a publicist, you can use the social media platform to stay in touch with journalists, share your work, reach out to sources and build your community of clients (both existing and potential), media and peers. Journalists often search hashtags while seeking story ideas. So join the conversation and make Twitter work for you!

Twitter 102

Twitter Social Media Energy Resources 102

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? Each story will be of interest to some journalists, but not to all journalists.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? Each story will be of interest to some journalists, but not to all journalists.

Pitching 78

Pitching Local Newspapers Policies 78

Cision

APRIL 7, 2016

percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. . Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. And according to the State of the Media 2016 Report , 18.7 Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

Prakkypedia

OCTOBER 4, 2016

Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. Invite relevant journalist(s) to attend – if your presentation includes newsworthy content. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag. During your presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! I love the water and surfing and kiteboarding are my two passions.

Automotive 85

Automotive Meeting Media Mobile 85

Rock the Status Quo

FEBRUARY 17, 2016

Pros: we expect our press release to end up on a wire service feed that journalists actually look at. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Pros: we expect our press release to end up on a wire service feed that journalists actually look at. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Yet, 80% of journalists and influencers still complain that they receive irrelevant pitches from brands.

Media 231

Media Pitching Social Media Instagram 231

Sword and the Script

MAY 4, 2021

The price tag was $17.8 This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. After a year of disruption, division, and a whole lot of headshaking, the public and journalists alike are hungry for positive news. Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. In 2018, the American Press Institute was already thinking a lot about how we consume stories and what journalists can do help people distinguish good reporting from bad. It has been lightly updated. There’s a problem with the news.

Consumer 58

Consumer Journalism Report Video 58

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Put a clear subscribe button on your blog homepage and article page.

How To 142

How To Content Marketing Banking Advertising 142

Buzzstream

APRIL 4, 2024

Journalists don’t respond; they post. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. For Result Type, you can choose Twitter, Blog, News, and Discussion. I noticed that you had a blog on [Website Name].

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

JUNE 15, 2021

of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. Either way, these interviews are great for blogs, articles and newsletters – it’s content for customers and by customers – and it gives you direct insight.

Survey 116

Survey B2B Marketing Interviews 116

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Consider using a trusted distribution service like PR Newswire to reach both journalists and increase online discoverability with high ranking websites.

Google 259

Google Digital PR Mobile SEO 259

Presspage

SEPTEMBER 22, 2020

Choosing a tool that allows you to manage content creation, media contacts, outreach to journalists, and monitor analytics in one place can allow you to create powerful campaigns without the hefty price tag. Final thoughts.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

Choosing a tool that allows you to manage content creation, media contacts, outreach to journalists, and monitor analytics in one place can allow you to create powerful campaigns without the hefty price tag. Final thoughts.

Software 78

Software Resources Tools Agency 78

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. This feature tracks outreach and journalists’ responses.”. Content picks.

Pitching 88

Pitching Report Software Survey 88

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. The company aims to connect sources it has vetted – with journalists. Articles, blog posts and content picks. Meltwater acquires Linkfluence. Sources pay a fee if they are included in a published article.

Media 105

Media SEO Analytics Analysis 105

Presspage

JANUARY 17, 2018

The answer isn’t gaming the system, but creating a smart newsroom that offers vital topical information that scoops up interested journalists and members of the public. Holtz cites Cisco’s newsroom as one that produces not only press releases, but also original content designed to appeal to journalists.

SEO 60

SEO Engineering Mobile Pitching 60

Stephen Waddington

MAY 9, 2017

Ditch the lazy fake news tag. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Here’s what you’ll learn. Thanks for stopping by. Please sign-up here.

Ethics 108

Ethics Conference Advertising Advertising 108

Prohibition

APRIL 17, 2017

The ability to develop a network of contacts with journalists and influencers. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. All applicants must have a degree. Degree: • At least a degree with a 2:1. Fantastic presentation skills, both written and verbal.

Agency 48

Agency Crisis Management Fashion Social Media 48

ISEBOX

NOVEMBER 18, 2016

Use hashtags in the middle of your sentence structure to tag keywords that are searchable on Twitter so that your post will show up in those results. Next to journalists, they will be the most helpful to you in spreading your news. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. Contrary to what the distributors would have you believe, there aren’t a million journalists sitting around waiting for press releases to come through. Millions of people, let alone journalists, did not read your press release.

Financial 88

Financial Video Survey Google 88

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. But, with any change comes challenge.

Social Media 48

Social Media Agency Consumer Fashion 48

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Better yet, tag the social media account it was sourced from or embed the image directly from the source. Avoiding hot water. For example. someone’s hashtagged a nice picture with your client’s brand on it? Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

Critical Mention

MARCH 27, 2019

The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61