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B2B Tech PR in the Age of Social Media

5W PR

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. More than just press releases While PR pros used to focus on crafting the perfect press release, social media has opened up a whole new world.

B2B 78
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3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109
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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. Trust in social media and journalism are at an all-time low.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 121
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

MaccaPR

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. What’s the #1 first step readers of this blog post should do to kick-start the strength of their employment brand?

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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. How are you using social media to promote your Skimm’bassadors program?