PR 20/20

MAY 14, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Episode 1, What is artificial intelligence in marketing? Episode 1, What is artificial intelligence in marketing?

Marketing 67

Marketing Ethics YouTube Education 67

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 167

Technology Publicity Software Pitching 167

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. What is EMV anyway?

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

PR 20/20

OCTOBER 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with marketing artificial intelligence? ET for Piloting AI: Get Started with Artificial Intelligence.

Software 56

Software SEO Technology Conference 56

Deirdre Breakenridge

JULY 10, 2019

Blow up your feed and you still don’t get the answers you need. Don’t know how to lead; they were just put into a leadership position and have no leadership skills. Don’t know how to lead; they were just put into a leadership position and have no leadership skills. My FEEL First research journey continues.

Ethics 177

Ethics Social Media Leadership Interviews 177

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

SEPTEMBER 5, 2017

Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? The Present.

Analytics 143

Analytics Google Data Technology 143

Doctor Spin

FEBRUARY 5, 2023

How could AI potentially break capitalism? In this blog post, I’ll suggest a few AI mechanisms that will, at the very least, force us to rethink the current models of capitalism. Demand is a challenging prospect for capitalism since we might reach a point at which the global population reaches its peak — and starts declining.

System 52

System Technology Data Industry 52

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI?

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” >>> Looking for a B2B tech PR with expertise and execution?

Tools 99

Tools Survey Pitching Analytics 99

Deirdre Breakenridge

FEBRUARY 27, 2017

That begs the question how are you doing against your PR professional development goals you set (I hope) in January? It’s so easy to get wrapped up in our day-to-day busyness. Look around, really look around you: Artificial Intelligence is gaining ground. Where to Start. Plus you have no time, zero.

Customer Service 150

Customer Service Meeting Community Conference 150

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. My last PR tech sum went up in early November – and there’s a lot that happened between then and now. ” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

PR 20/20

SEPTEMBER 8, 2021

But first I want to take a moment to tell you how it all began. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Eighty percent of what we do every day will be intelligently automated to some degree in the next three to five years.”. Start learning today.”.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers.

Marketing 51

Marketing Technology Content Marketing Conference 51

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

How does a PR team keep the momentum going if things get quiet? From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. But after the initial executive moves, product launch, or funding announcement, then what?

B2B 147

B2B Pitching Case Study Local 147

PR 20/20

NOVEMBER 8, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started?

Marketing 40

Marketing Case Study Conference Tools 40

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Measure relationships by getting as close as possible to an outcome aligned to your organisational objectives. Sarah and I have been at home in Newcastle this weekend.

Marketing 81

Marketing Measurement Government Report 81

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? Are you ready? Sign up before Dec.

Conference 45

Conference Marketing Case Study Hotels 45

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 This began in Q1 with the introduction of an entirely updated version of Marketing Hub Enterprise. 15, 2020.

How To 59

How To Marketing Enterprise Data 59

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Did you miss the series?

Marketing 53

Marketing Conference Technology Interviews 53

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. We human marketers tend to use gut feeling to determine what to publish next. A lot of people suck at content strategy. Don't worry: We're only human.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. But, how do you get started? How do you figure out which use cases to prioritize? trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

SEO 93

SEO Strategy Google Engineering 93

PR 20/20

DECEMBER 11, 2018

You’ve likely heard the hype: Artificial intelligence is everywhere. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. As a savvy marketer, you’re right to think you should get ahead of the curve. It’s taking over!

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Most have blogs for further exposure. Episodes include How Tech is Changing Investing , Creating a Category: from Pricing to Positioning ; and How to Live Longer and Better. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. The a16z Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Sword and the Script

JUNE 3, 2020

Tell them what you saw, what you think and how you feel. Get uncomfortable. The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. to push real-time, actionable alerts to market-moving news as it breaks.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

OCTOBER 5, 2021

The company has done a couple of things historically that allow it to stand out in the market. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. These two new features put Onclusive into the all-in-one category, which is beginning to get a little crowded.

Software 152

Software Tools Print Technology 152

Buchanan PR

AUGUST 21, 2023

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. This imaginative challenge prompted us to consider how a historically fierce creature could be reimagined in a cheerful light.

Tools 84

Tools Web Creativity Study 84

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That’s when he started building a product in-house. That sounds promising. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88