Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy. Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? This often makes it a more preferable marketing activity, because it seems a lot “safer”.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. To me, strategy has always been about the “how” of accomplishing PR goals.

Strategy 265

Strategy How To Resources Employee 265

Deirdre Breakenridge

FEBRUARY 8, 2019

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. How does your PR work and strategy change when you know you’re not just competing for attention, but competing against other organizations loudly and specifically disagreeing with your messages?

Policies 157

Policies Community Twitter Blogging 157

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? When is the best time to do PR? It is always the right time to do PR.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

PRSay

JULY 14, 2020

So what do the rapid changes of 2020 mean for your organization? For every business and every leader, the answers to those questions are different. Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team.

System 158

System Community Social Media Employee 158

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 169

Technology Publicity Software Pitching 169

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. How does the Overstock PR team fit into the organization? K: How do Overstock PR and content efforts drive growth for the business?

Interviews 223

Interviews Retail Data Engineering 223

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. However, they do take time to compile, and so my requests are precise.

Survey 170

Survey Media Relations Pitching Media 170

Deirdre Breakenridge

MARCH 8, 2017

Through content you communicate, engage people and start conversations with them. Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. Do you have a content strategy in place? And much more!

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. Why do we need more content?

B2B 147

B2B Study Consumer Report 147

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Do you see this too? Talk more than they listen.

Ethics 177

Ethics Social Media Leadership Interviews 177

Sword and the Script

OCTOBER 25, 2022

A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Proven business value.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. You can learn more about Ai here. Stability, on the other hand, stalls growth. Change is hard and change is uncomfortable.

Community 150

Community Social Media Media Education 150

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Have you found that AI is a hot topic with your clients at Edelman?

Technology 120

Technology Analysis Data Tools 120

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Communications Conversations

APRIL 24, 2019

These are all issues worth serious consideration before you make the solo leap. Here’s my advice and four questions you definitely want to ask yourself before taking the plunge: How will you get your “people time”? I usually ask people: “How many people did you see and talk to today?

Social Media 108

Social Media Meeting Groups Marketing 108

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. “Do you realise the SEO juice that gives our company Dave?” Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might sound dull – I used to think so too – but today I can assure you it’s a fascinating space. market alone. The space is also attracting a lot of investment. And the six tips?

Content Marketing 96

Content Marketing Marketing Print Software 96

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 152

Software How To SEO System 152

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. Public relations: State of the field.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flack's Revenge

DECEMBER 5, 2017

Earlier this year, Lin posted a Profnet about the changing world of PR. Readers here know that it’s a pet topic of mine, and I eagerly replied. Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

It seems that companies of all stripes have discovered the power of PR and are giving it high priority. So what happens when a PR campaign isn’t working? Here are some possible reasons why a PR program might not be gaining traction. Here are some possible reasons why a PR program might not be gaining traction.

Energy 168

Energy Measurement Media Relations Local 168

Cision

OCTOBER 19, 2016

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. But not everyone is doing it right. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Who are you targeting? How often are you listening?

Marketing 120

Marketing Measurement B2C Internal 120

Flack's Revenge

SEPTEMBER 28, 2016

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest developments. Also, I am impressed by anyone who can consistently make money blogging.

Google 120

Google Meeting Blogging Facebook 120

Rock the Status Quo

DECEMBER 29, 2014

But it isn’t so funny if you’re chasing your own tail in a business setting , and nothing exemplifies this more than pursuing vanity metrics. Focusing past the initial metric on the end goal helps you remain strategic and actionable. You have no idea how you actually get your customers. chasing its own tail.

Measurement 173

Measurement Digital PR Strategy Agency 173

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118