Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. At a top PR agency , winning a new client is when the real work starts.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. At a top PR agency , winning a new client is when the real work starts.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). AI is proving to be an invaluable tool for businesses. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. Knowing your audience allows your PR team to tailor campaigns, content, and brand voice to best fit their needs and interests.

Privacy 264

Privacy Meeting Strategy Social Media 264

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. The white paper has its own specific audience and purpose that separates it from other PR content. As a profession, public relations evokes images of media pitching or crisis management. Less is more. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Videos are able to tell a story to audiences in ways that still image assets could never.

Social Media 118

Social Media Video Marketing Media 118

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy. It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ImPRessions - Crenshaw Communications

MAY 20, 2020

In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Think Tinder meets pitching.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter.

B2B 148

B2B Marketing Content Marketing Course 148

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. Here’s how to do it: Open Ahrefs, go to Content Explorer, and enter a relevant post topic you could create.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. Here’s how to do it: Open Ahrefs, go to Content Explorer, and enter a relevant post topic you could create.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

FEBRUARY 15, 2022

Data-as-an-Asset (DaaA). One executive at that company had coined a term for this: data-as-an-asset (DaaA). That conjures up a business decision to fix a bug, work on a feature – or pull data periodically for marketing. Earlier this year, I wrote a piece titled, The Average Cost of a B2B Content Asset is $2,791.

Company 95

Company Marketing B2B Software 95

Onclusive

MARCH 31, 2021

If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth. A communications crisis can be one of the most difficult situations in your career. Have a crisis plan (not just ideas). No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. That’s where your content marketing efforts come into to play. Blog Posts. Yes, I’m talking about blogging.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

NOVEMBER 9, 2022

In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results.

Facebook 110

Facebook Advertising Advertising Creativity 110

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. Photo courtesy of Pixabay 1. Who’s in the Mix?

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ). billion in 2022 and grow to $4.56 billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. Content and more content . A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. Be aggressive in getting all assets. Immersion is key to great PR.

How To 136

How To Leadership B2C Agency 136

PR 20/20

DECEMBER 14, 2022

How do we know an ad brought in new business? What about the blog posts we published? Blog articles. MOFU marketing activities provide valuable information and engage potential customers with downloadable content. I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The first way to power up your editorial calendar is to get more subject matter experts (SMEs) involved in creating your content.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126