Cision

DECEMBER 14, 2017

Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. Clear Content Categories. Gone are the multitude of content categories at the top of the blog page. And best of all, you’ll no longer find the same content filed under multiple categories.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

PR Conversations

JUNE 28, 2020

The four-by-four grid that Don produced (as used at Fleishman Hillard) indicates evaluation metrics for Paid, Earned, Shared and Owned (PESO) categories under their intended effect: Exposure, Engagement, Influence and Action. His final MetricsMan blog post talked about the evolution of social media metrics and measurement.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

DECEMBER 13, 2017

Check out Steph Bridgeman’s blog post on analysing PR data in excel. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. The target could be a more prominent area of the site such as homepage or main category page. Powerful KPIs and a new target list to too.

Measurement 120

Measurement Data Analytics Tools 120

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. It is almost always the case that more communication, and more well-informed communication, is the best strategy.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program. Punctuation was his way of teaching us to make a point.

Writing 60

Writing Blogging Content Marketing Web 60

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. Does your agency know how to measure results?

Measurement 60

Measurement Marketing Web System 60

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. emphasis mine ].

Government 136

Government Survey Ethics Media 136

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. To qualify for inclusion in the PR Analytics category, a product must: Track PR campaigns related to the user and their company. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

MAY 24, 2023

Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure. 5WPR is very versatile, so we’re able to reach all categories and channels we need. To celebrate this milestone, we decided to highlight some of the best reviews on our Clutch profile!

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

5W PR

AUGUST 19, 2021

Measurements. The next step after setting an objective or a goal for a piece of PR writing is to set measurements that will identify how that piece performs once it’s published. Companies can use various metrics to measure how successful a piece is in what it was trying to achieve. Target Audience.

Writing 88

Writing Publicity How To Measurement 88

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. Coverage in various categories (type of media or blog, quality of placement). So I kept looking. Digging Deeper.

Measurement 120

Measurement Exercises Interviews Tools 120

Onclusive

OCTOBER 12, 2021

Alternatively, you could expand the scope of your existing agency retainer or hire a new agency to support you in executing new initiatives or penetrating new categories. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared media is also known as social media. It’s a primary communications channel both internally and externally. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

AUGUST 30, 2023

By measuring the impact of external marketing efforts, companies can fine-tune their strategies to drive more traffic to their Amazon Storefront. After that, it’s time to organize the products into categories and add product tiles to the Storefront that need to have a product image, title, and description.

Mobile 78

Mobile Advertising Advertising Social Media 78

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52