Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.

Blogging 213

Blogging Ethics Leadership Course 213

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

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Blogging Marketing How To Pitching 195

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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Blogging Pitching Fashion Sports 159

Deirdre Breakenridge

NOVEMBER 27, 2018

I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. Answering the following eight questions will help you to become a leadership role model: Am I self-aware?

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Leadership Energy Training LinkedIn 380

Cision

DECEMBER 14, 2017

Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. Gone are the multitude of content categories at the top of the blog page. Our new blog sections include: Comms Best Practices — Includes the latest updates on PR, communications and marketing best practices.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

Deirdre Breakenridge

MAY 30, 2019

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. About #PRStudChat.

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Leadership Community Energy Blogging 236

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Institute for Public Relations

APRIL 17, 2023

This blog is provided by the IPR Organizational Communication Research Center. If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical.

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Leadership Communications Employee Crisis 110

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. And why just focus on thought leadership, you can do both, right?” My first reaction was, “give me a break! Another XXX is dead (or dying) story!

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

Doctor Spin

JANUARY 19, 2024

This is a checklist for communicative leadership. Make sure to pass these communicative leadership checks: This is what we are doing. Doctor Spin | The PR Blog. link] Learn more: The Checklist for Communicative Leadership Subscribe and get a free ebook on how to get better PR ideas. Is the explanation clear?

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Leadership Communications eBook Course 52

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

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SEO Corporate Blogging Storytelling 152

Ronn Torossian

MARCH 16, 2019

Simply having more power or responsibility does not equate with good leadership skills. Leadership comes from having the ability to motivate others to follow your lead. The post Motivating Others with Great Leadership Skills appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Leadership Blogging 150

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Leadership in a Hybrid Work Environment: As companies continue to adapt to a hybrid and increasingly diverse work world, leadership remains a central focus.

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Leadership Conference Marketing Community 78

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

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Blogging Agency Community Local 78

Ishmael's Corner

JUNE 19, 2015

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications.

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Leadership Blogging Storytelling Communications 60

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Leadership Content Marketing Healthcare Google 145

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. Millennials, the first “digital natives” are largely credited with forcing the consumerization of technology.

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B2B Leadership Marketing Software 169

The Proactive Report

APRIL 6, 2021

Figure out a content strategy that will build trust and thought leadership. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. How can you include this information in your PR plans? Embrace the fact that trust is vital to your success as a brand.

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Leadership Engineering Enterprise Social Media 147

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Say yes to the virtual or in-person panel discussion or guest blog post. Related Articles: The Value of Building Thought Leadership , Entrepreneur.

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Leadership How To Trade Shows Pinterest 98

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand.

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B2B Leadership Marketing Blogging 106

Agility PR Solutions

SEPTEMBER 10, 2019

Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership.

Blogging 84

Blogging Leadership Content Marketing Brand 84

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

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Leadership B2B Marketing Study 196

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Blog early and often. Stellar bylined content.

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Leadership B2B Tools Conference 149

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

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Leadership Strategy How To Data 78

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

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5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

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Content Marketing Leadership Marketing B2C 88

Deirdre Breakenridge

DECEMBER 12, 2016

We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. The first step in learning leadership skills is a very basic one: Be on those social media channels where the experts are.

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Leadership Social Media Community Interviews 150

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Ronn Torossian

JANUARY 19, 2016

The firm has announced a major leadership shift. The post Foursquare Tries New Leadership appeared first on 5WPR CEO Ronn Torossian Founder's Blog. But, according to press reports, Foursquare refuses to go down without fighting. … READ MORE ».

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Leadership Facebook Report Blogging 150

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

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Blogging Pitching Writing Content Marketing 120

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

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Leadership Social Media Agency Strategy 98

Ishmael's Corner

OCTOBER 6, 2022

We tend to correlate experience with stronger leadership. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned.

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Leadership Storytelling Communications Publicity 99

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

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Leadership Strategy Wikipedia eBook 52

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

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Leadership Training Employee Media Training 52

Ronn Torossian

JUNE 23, 2015

The post Leadership Training for Frontline Managers appeared first on Ronn Torossian 5WPR Founder Blog. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions.

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