Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. This list can become quite long as you look at the processes and expectations of your clients. PR measurement is not only a science — it’s an art. Want to accurately measure PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). It’s easy to build pages (or entire sites) with drag-and-drop modules and customizable templates. Blog : A company blog is a mission-critical element of any effective content strategy.

Marketing 40

Marketing Tools Data Report 40

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Despite the effort, not enough people are finding and engaging with the content. First, Build a Strong Foundation for Your Startup Marketing Program. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. It could be natural—an earthquake or a flood.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoffman Agency

JUNE 21, 2018

Read on for the top 8 lessons I learned while abroad, a mixture of professional and traveler’s tips. Google spreadsheets are a lifesaver to collect each market’s recommendations, case studies, media lists, etc. Tight collaboration across markets with different native tongues IS possible. . Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

Buzzstream

AUGUST 4, 2021

However, with a focus on niche marketing and great listing building, you cannot only compete with the larger brands but surpass expectations. It’s all about the list! The Number One Tip – Focus On The List. I spend 80% of my outreach time list-building. 6 Steps For Effective Listing Building.

YouTube 127

YouTube SEO Instagram Tools 127

PR Fuel

MAY 27, 2021

Here are the seven tips you need for a successful press release submission. With these tips, you can learn how to send a press release with ease. Set your business up for success with these easy tips today! Create a List of News Outlets. Usually, you can email your press release submission to a publication.

Guidelines 93

Guidelines SEO Social Media Engineering 93

Waxing UnLyrical

NOVEMBER 7, 2010

The PRapalooza recap (and show) from Joe Hackman’s Building Bridges podcast. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. In other words, something very unusual.

Facebook 57

Facebook Measurement Twitter Social Media 57

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Are you trying to build links for search engine visibility? Then you want to focus on being anywhere with a taste-making audience and a big reach. You’ll want to get guest posts across the middle-level sites and focus on getting links to the right pages on your site.

Resources 103

Resources Analysis Infographics Examples 103

The Hoyt Organization

NOVEMBER 16, 2023

Luckily, we’re here to help with some engaging social media content ideas. 7 Fresh Social Media Content Ideas 1. The way you word your posts can make all the difference when it comes to fostering engagement. Share Quick Tips And Advice Don’t underestimate the power of sharing bite-sized pieces of advice.

Social Media 52

Social Media Media Instagram Infographics 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Here’s our must-have list. 7 great tools for the tech PR workshop. You can toggle seamlessly your grocery list and the Q4 PR plan. Wunderlist.

Tools 108

Tools SMB Survey Software 108

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JUNE 2, 2017

How do they drive traffic, create engaging content, make content get shared, and capture leads? Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. The questions to ask include: Do they capture leads via email with pop-ups?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. The company says AIQ will “cluster and rank the content in high volume news scenarios and create a briefing email consisting of a manageable number of stories that help colleagues stay on top of current events within and across industries.”. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Are you trying to build links for search engine visibility? Then you want to focus on being anywhere with a taste-making audience and a big reach. You’ll want to get guest posts across the middle-level sites and focus on getting links to the right pages on your site.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Are you trying to build links for search engine visibility? Then you want to focus on being anywhere with a taste-making audience and a big reach. You’ll want to get guest posts across the middle-level sites and focus on getting links to the right pages on your site.

Resources 62

Resources Analysis Infographics Examples 62

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! And it’s true that email “open rates” have declined. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. The 7 Most Read Posts in 2018. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. 7) This is How the Sorry State of Media Relations Ends.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. A list of important topics mentioned across sources. Unsure how? One of the best suggestions? Using technology. BuzzSumo can help.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

DECEMBER 10, 2019

The good news is there is a way to not only create reports that keep people awake, but that actually engage and inform readers to make better marketing and business decisions. A prospect showed us something like this as a way to demonstrate the success of their email newsletter. Turns out those spikes weren’t coming from an email.

Report 52

Report How To Marketing Analytics 52

Beyond PR

JUNE 2, 2017

How do they drive traffic, create engaging content, make content get shared, and capture leads? Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 13, 2016

That’s not surprising given the high engagement rate webinars tend to earn. That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. But only 7% of marketers say they do “great” webinars. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Lead nurturing emails: An automated email workflow has been created and scheduled to nurture contacts that download the eBook. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Use these tips to make sure you hire a staff that will help your business grow, not die. Hiring the Right Customer Service Agents to Represent Your Brand. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. 7) Brian Clark. New Rainmaker provides the knowledge you need to build your own digital platform for marketing and sales. Listen in every week with Brian Clark (and special guests), and start building the foundation of your own online empire today.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

7 Tips for a Better Pitch. Here are 7 simple tips you can put to use today to improve your pitches. Make it personal – If you want to capture the reporter’s attention, you need to go beyond simply copying and pasting your press release into an email. Just excuses and misdirection. Use Your Imagination.

Web 40

Web Pitching Local Report 40

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Blog Posts. Yes, I’m talking about blogging. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Tip #1: Tell Your Story with Pictures. Tip #2: Make Your Story Mobile-Friendly. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Tip #1: Tell Your Story with Pictures. Tip #2: Make Your Story Mobile-Friendly. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Great outreach starts with a great list. Introduction. This is by design.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

DECEMBER 5, 2017

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Blog Posts. Yes, I’m talking about blogging. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72