Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

Social Media 81

Social Media Media Google Tools 81

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5

Data 117

Data Data-Driven PR Big Data Analytics 117

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JULY 8, 2015

Q: How has social media changed the way we spread our ideas to others? A: Social media has made it easier for ideas to spread rapidly and cheaply. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Should we only be approaching others digitally to share our ideas?

Skype 120

Skype Conference Leadership Big Data 120

Onclusive

SEPTEMBER 20, 2017

Through investigating the effectiveness of different types of earned and owned media, communicators might discover that their owned media efforts (i.e. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. Who is responsible for reporting?

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Want to see Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year. The Power of Story.

Big Data 60

Big Data Data Storytelling Measurement 60

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. If you need help with your social media strategy, get in touch.

Twitter 60

Twitter Social Media Big Data Sports 60

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Want to see Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. Paul Roetzer : CEO, PR 20/20 and Author of “Marketing Performance Blueprint”.

eBook 60

eBook Marketing Interviews Big Data 60

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. We started the blog to help folks out more than anything else.

Pitching 40

Pitching Media Relations Media Big Data 40

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. today’s roundup follows suit.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Presspage

JULY 25, 2017

Online data can be gathered on different platforms and using different tools. Which data to gather may be very specific for your organization and business goals, though there are some pointers to take into account. Online data is booming. Google Analytics is a widely used tool to track the behaviour of visitors to your website.

Data 92

Data Tools Measurement Big Data 92

Critical Mention

SEPTEMBER 9, 2018

Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. Ann Handley / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. Shonali’s PR Virtuosos, blogs, etc.). measurepr #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40

Viral Marketing Web Big Data 40

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Flack's Revenge

AUGUST 31, 2016

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). Others cover developer topics and others, still, the data center, cloud, OSS, etc. Android Central. Android Police.

Reddit 136

Reddit Enterprise Wireless B2B 136

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Journalistics

MARCH 15, 2015

Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data” The longest lines for sessions have been for topics revolving around big data.

Trends 56

Trends Big Data Mobile Conference 56

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Waxing UnLyrical

NOVEMBER 9, 2016

Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

MARCH 20, 2018

Digital media makes the event experience more personal and impactful for guests. b) Event-related social media: Today, the real-time experience of an event can be extended beyond the attendees through the tweets, live blogging, Instagram photos, and all the other bits of information being shared.

Industry 74

Industry Marketing Enterprise Mobile 74

Critical Mention

AUGUST 26, 2018

It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media. We also have a variety of social mixers and receptions, and Austin’s such a wonderful city–it’s going to be great! This year’s theme is communications convergence.

Interviews 79

Interviews Ethics Conference Leadership 79

The Hoffman Agency

APRIL 6, 2020

One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link]. The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106