ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media. Most media briefings are between one client contact and one journalist, but this isn’t always the case.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Technology and media layoffs and a slowdown in private equity funding are also having an impact. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions.

Banking 60

Banking Marketing Wireless Advertising 60

Medianet Australia

JANUARY 10, 2024

Today, Medianet is in conversation with Jack Derwin, Capital Brief’s Markets and Finance Correspondent. Jack has covered the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, taught English in a politically volatile Spain and interviewed Nobel Peace Prize Laureates and Prime Ministers.

Interviews 52

Interviews Banking Marketing Financial 52

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. The Earned Media Paradox. Reputation Management is no Longer The Primary Goal of PR.

How To 223

How To Marketing Storytelling Measurement 223

Prohibition

DECEMBER 12, 2023

Bringing you another round-up of the latest social media updates, as AI continues to infiltrate, check it out below. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Shift Communications

MARCH 15, 2022

What does this have to do with your earned media strategy? Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

MAY 9, 2020

(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union.

Communications 156

Communications Banking Financial Creativity 156

Mark My Words

DECEMBER 3, 2020

And 27 years later she is still marketable, with her main company Kate Moss Ltd worth £12million. Some will pay a lot but some will do more for her brand image than bank balance.” Published accounts for Kate’s other companies show Tilly Church Ltd, which deals with media representation, is worth £1.8million and Skate LLP £140,000.

Banking 60

Banking Fashion Interviews Instagram 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Influencer Marketing Goes Beyond Selling. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!).

Social Media 141

Social Media Media Marketing Leadership 141

Agility PR Solutions

APRIL 3, 2019

It therefore comes as no surprise that ‘phishing’ is such a popular and effective tool for cyber-criminals against their victims, allowing them to assume control of all accounts—whether it be social media or online banking. […].

Publicity 70

Publicity Banking Marketing Web 70

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Most marketing tasks start with “how” questions.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Blockchain is not something that is simply marketed like products and services.

Technology 88

Technology Publicity Banking Newspapers 88

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Highlights Bootstrapped to 7 figures annual recurring revenue.

Software 78

Software Banking Resources Government 78

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Do you use social media like Twitter or Facebook to gather leads and story ideas? The Cision Media Research Team maintains a database of more than 1.6

Technology 120

Technology Pitching Insurance Insurance 120

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. Target your content distribution.

Banking 62

Banking Retail B2B Writing 62

Stephen Waddington

OCTOBER 18, 2018

It’s a form of workflow borrowed from a media newsroom. This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The reality of modern media is that news stories are published to the web instantaneously. These are content management systems.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” One noted they were unable to provide media monitoring services for clients as a result of the outage.

Software 129

Software B2B Pitching Data 129

5W PR

APRIL 11, 2023

Afterward, the real challenge starts – managing the new environment with shareholders to satisfy and market value to maintain. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. And so email is the focus for this week’s Unscripted Marketing links (UML). 1) Email Remains a Top Marketing Channel.

Marketing 114

Marketing Pitching Survey Study 114

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films. Connect with her on LinkedIn.

Brand 131

Brand Branding Film Insurance 131

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120