Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

SEPTEMBER 22, 2022

It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned. One box contained a Rolex watch that an employee slipped on her wrist, trading it for her inexpensive watch. “A Please visit prsa.org/ethics for updates on programming. A watch is a watch,” she said. “A

Ethics 157

Ethics Employee Training Banking 157

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Most marketing tasks start with “how” questions.

Content Marketing 109

Content Marketing How To Marketing Banking 109

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. The NRA retrenches.

Banking 257

Banking Facebook Reputation Crisis 257

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And when told they’ll lose their jobs, employees are just as shocked today. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 87

Employee Real Estate Video Internal 87

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. That’s more of a marketing goal anyway. Paul series.

Corporate 104

Corporate SMB Banking Employee 104

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down. “The

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. Some men were angered by it and vowed to toss out their Gillette products in protest.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

Reputation Us

MARCH 19, 2021

In the banking world, the Deloitte Center for Banking Solutions surveyed banks who recently went through an M&A transition to gather insight into what drives a customer to stay or to defect post-acquisition. Employees are, in essence, the face of the credit union and are, therefore, extremely essential to member retention.

Reputation 78

Reputation Financial Banking Employee 78

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employee communication matters. She’s busy. Really busy. What can we cite?

Employee 40

Employee Measurement Communications Internal 40

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. And influencers were starting to work more closely and frequently with brands in the market. Use various media formats. Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages. Facebook was purring along. As was Walmart.

Corporate 139

Corporate Blogging Banking Measurement 139

ReimaginePR

APRIL 18, 2015

And the happiness of his employees matters to Price. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. But following the crash of 2008, banks, and big businesses haven’t really been investing in people.

Company 120

Company Banking Employee Corporate 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. Some men were angered by it and vowed to toss out their Gillette products in protest.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Let’s see how the dark horse raced in Q2.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Stories of mismanaged project funds and even outright embezzlement , startups that fail to deliver, and general operational missteps have all contributed to media mistrust. Media can be cynical, and some feel they’ve been burned by projects that never came to fruition. Tee up media relationships.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. Bitcoin Cash briefly spiked about 5%.”.

Software 93

Software Banking Technology Data 93

Cision

MAY 14, 2015

The proliferation of owned media. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank.

Social Media 120

Social Media Advertising Advertising Healthcare 120

PR in High Definition

APRIL 26, 2021

It has even been hailed as one of the worst market debuts on record. Deliveroo has also been under fire from employees protesting against their poor treatment by the company. Now, back to the big developments we’re seeing unfolding in the world of tech and we have to start with Deliveroo’s highly anticipated IPO — and subsequent flop.

Trends 62

Trends Banking Energy Retail 62

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Sofia Horvath, Federal Reserve Bank of Minnesota. Katie Berry, US Bank. But, I made due. Erin Noel, American Cancer Society.

Banking 78

Banking Sports Meeting Insurance 78

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. So, keep your ear to the ground and use your local employees or PR agencies to help you define what works.

Social Media 71

Social Media Exercises Banking Employee 71

PR in High Definition

DECEMBER 17, 2020

The future may not be looking so rosy for the big players of Silicon Valley, as the UK Competition and Markets Authority is asking for more powers to crack down on tech giants. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru.

Ethics 62

Ethics Google Banking Radio 62