Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. We are also thankful for the communities we serve.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Community 45

Community Publicity Construction Television 45

Stephen Waddington

AUGUST 13, 2020

The market is saturated Create a business plan. It’s a hugely supportive community for anyone working solo in PR. Here are 25 things to think about if you’re thinking of going freelance or starting an agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs.

Agency 147

Agency Insurance Insurance Banking 147

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 59

Radio Pinterest Television Government 59

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

SEPTEMBER 22, 2022

Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned. Is the action or situation truly reflective of a responsive community citizen?

Ethics 157

Ethics Employee Training Reputation 157

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Software 126

Software B2B Pitching Data 126

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” Neville G. Know your lane.

System 78

System Technology Banking Community 78

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Bank (nominated by Monica Wiant). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Cision

JUNE 8, 2015

Get people to volunteer by making it an opportunity to have fun and give back to the community. Word-of-mouth marketing (WOMM) requires conversation, so make sure it’s happening online and off. If you’re working in the local community, share updates and photos. How is Mrs. MacGregor’s community garden coming along?

Employee 120

Employee Consumer Banking Local 120

PRSay

SEPTEMBER 30, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

Communications Conversations

JANUARY 7, 2020

Monica Wiant, US Bank. Sarah Manley, marketing strategist. David McCoy, US Bank. Justine Perez, US Bank. Sofia Horvath, Federal Reserve Bank of Minneapolis. Social media at the Federal Reserve Bank of Minneapolis. Katie Berry, US Bank. VP of Marketing for a major airline before the age of 30?

Banking 78

Banking Airlines Social Media LinkedIn 78

PRSay

APRIL 7, 2021

Seeing these acts against other members of the Asian American and Pacific Islander community (AAPI), which I am a part of, both saddens and infuriates me. My college job was telemarketing sales for a bank. I knew I had to keep using my voice and I needed to keep staying visible, for myself and the community.

Community 147

Community Training Education Television 147

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. For example, in the U.K.,

Internal 100

Internal International Banking Financial 100

Communications Conversations

JUNE 8, 2017

I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank.

Banking 113

Banking Sports Financial Corporate 113

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Did you ever think that a big bank like Citi would post “I Can’t Breathe” on social, from the CFO of the company!?”. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Reputation Us

MARCH 19, 2021

However, a significant portion of a deal’s value for the acquiring credit union is often eroded by member attrition due to poor post-merger communication with acquired members. Following initial staff meetings and the delivery of talking points, ongoing communication across multiple platforms (e.g., Externally to existing members.

Reputation 78

Reputation Financial Banking Employee 78

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. The exception may be local and hyper local print that connects directly with communities.

Tourism 118

Tourism Fashion Travel Retail 118

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Reputation Us

OCTOBER 7, 2020

ReputationUs helped our organization to better understand how we are perceived by our clients, community, and the public at large. With their team's expertise, we were able to refine our messaging and develop a bank of new marketing and communications strategies.

Nonprofit 68

Nonprofit Reputation Guidelines Banking 68

Stephen Waddington

MARCH 29, 2020

Demand for food banks is on the rise. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Rediscovering community values People are pulling together in ways I’ve not seen in my lifetime. Key workers have been afforded a new status within society, and rightly so.

Crisis 167

Crisis Government Privacy Sports 167

Communications Conversations

SEPTEMBER 13, 2019

And, the marketing approach he’s taking seems to be working, from what I’ve heard and read. I mean, here’s a guy giving back to his community on the regular and we still find ways to hate him? So does Wells Fargo and you’re still banking with those thieves! ?? He’s trying to sell homes.

Real Estate 60

Real Estate Marketing Case Study Banking 60

Cision

JUNE 28, 2016

What is the biggest communication challenge facing financial brands today? The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. The communication strategy must align with the business strategy in order for both to be successful.

Financial 149

Financial Groups Banking Crisis 149

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Marketing 40

Marketing Nonprofit Measurement Banking 40

Newsfile

MAY 11, 2023

Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. Perhaps you are updating your reporting metrics?

Writing 52

Writing Energy Training Education 52

Mark My Words

AUGUST 2, 2022

I think the sponsorship values for the Lionesses will increase tenfold from what they can expect to be banking from commercial values,” Herring said. Brands need to create their own market by investing in the next generation of elite football players at grassroots level,” she said.

Sports 60

Sports Transportation Financial Television 60

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Jerica Glasper , Marketing and PR Expert. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Make marketing a DAILY activity.

Insurance 110

Insurance Insurance Banking Groups 110