PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 187

Leadership Storytelling Viral Banking 187

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey Boggs. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Melissa Agnes

APRIL 4, 2018

For example, some folks throw around terms like “Crisis Leadership Team,” “Crisis Action Team,” “Regional Crisis Management Team,” or “Global Crisis Management Team.” Yet, employees are one of your key stakeholder groups and poor communication with them throughout the management of a crisis is detrimental to your crisis management success.

Crisis Management 169

Crisis Management Government Crisis Employee 169

PR in High Definition

JULY 27, 2023

A rebrand of a company is an enormous undertaking and usually reserved for a very specific reason, often in reaction to something negative that has damaged the company’s reputation, something transformative that has happened such as the launching of a new product or service, or post-acquisition to bring people together.

Twitter 62

Twitter Reputation Banking Retail 62

Communications Conversations

JUNE 8, 2017

I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Reputation management is crucial. “Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

MAY 6, 2015

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. But thought leadership takes this concept to a higher level by anticipating change, and offering a carefully-considered viewpoint that gives rise to further consideration, discussion, and action by others. He blogs at A Professor’s Thoughts.

Leadership 40

Leadership Nonprofit Banking Travel 40

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Digital communications capabilities are important – but are table stakes. Let me say that again.

Agency 223

Agency Survey SEO Social Media 223

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission.

Financial 78

Financial Education Community Employee 78

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Your success in communicating with journalists, who may not be tech wonks, will hinge on breaking your tech down in simpler terms. ThetaRay: Threat detection for banking.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Reputation Us

AUGUST 28, 2023

Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” David London “We have moral challenges on major decisions that need to be made in our community and country.”

System 78

System Technology Banking Community 78

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

PR in High Definition

OCTOBER 26, 2020

This refers to our role as the creators and builders of reputations. We can’t just project our positives – we have to employ effective employee comms, internal comms, media relations, influencer relations, leadership comms, and so on, to ensure every stakeholder holds the companies we work with or for in high regard.

Groups 62

Groups Employee Leadership Examples 62

PR in High Definition

MAY 26, 2021

As such, whole teams are now being dedicated to customer advocacy – top clients working hand-in-hand with the company to help gain awareness in the industry through the likes of events, speaker engagements and thought leadership. Building up this trust with your customers first hinges on how you communicate with them.

B2B 62

B2B Banking Corporate Internal 62

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. And we look at your leadership and reputation. We look at governance practices. These are not the world’s most perfect companies.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. And we look at your leadership and reputation. We look at governance practices. These are not the world’s most perfect companies.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Comcast’s problems aren’t all in its customer communications; its entire industry suffers from a poor reputation, in part due to a lack of competition and steep prices.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 16, 2014

Dating as far back as the "public be damned era" of the late-1880s, when ethics-free railroad, banking and oil industry empire builders bought Federal and state legislation to further their stockholders’ profits, publicists would massage the truth to hide the misdeeds of some of their clients. Corporate Communications'

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Contently - Strategy

JANUARY 17, 2024

But the consequences of non-compliance can be severe — ranging from hefty fines to reputational damage. A clear process and open lines of communication can make your content marketing and legal collaborations efficient and rewarding. Be sure to create cutdowns to share this content across social channels to drive engagement.

Financial 52

Financial Content Marketing Marketing Guidelines 52

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. Finally, there’s the role of social media in shaping corporate brand reputation.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Industry thought leadership is a differentiator. Company stability and reputation are also key to a business purchase. Business reputation counts. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility. PR promotes customer success stories.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JULY 23, 2020

As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like President Trump, who is a builder.” The goal of any boycott lies in the media coverage and brand reputation harm (or benefit). ” Stay tuned.

Brand 297

Brand Branding Banking Interviews 297

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Part of what hinders communicators are changes in the news media. Yet in the Trump era, there’s another sector that may have a unique opportunity to step into the breach — the business community, and those who help CEOs communicate. What category is more loathed than banking?

Corporate 159

Corporate Trends Banking Healthcare 159

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 2) Microtargeting augmented by social surround sound. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

MaccaPR

AUGUST 5, 2015

“Establishing that your company’s blog is written by an actual person,” says our agency’s social media director, Christina Milanowski, “not only helps to advance your expert positioning and thought leadership platform - it also makes your content more relatable from a human perspective.”. Bylined Bloggers Build Trust, Loyalty and Engagement.

Blogging 48

Blogging Employee Corporate Google 48

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Still others, including Bank of America, Ford Motor Co. CVS Health Corp.,

Corporate 338

Corporate Policies Groups Public Affairs 338

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169