Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 125

Software B2B Pitching Data 125

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. When the bank rep asked why, I shared my reasons.

Customer Service 136

Customer Service Insurance Insurance Banking 136

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Still others, including Bank of America, Ford Motor Co.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Take a look at the recent YouGov survey of Most Improved Brands. In fact, Comcast made no bones of the fact that it rebranded its service as Xfinity to represent a fresh start for its reputation.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. But can a PR campaign pay for itself? But it’s no surprise.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Landis PR

SEPTEMBER 21, 2023

Photo courtesy of Pixabay Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values.

Company 64

Company Employee Community Healthcare 64

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” Neville G. and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers.

Banking 60

Banking Marketing Financial Community 60

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Brand 54

Brand Branding Trends Social Media 54

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Yet in the Trump era, there’s another sector that may have a unique opportunity to step into the breach — the business community, and those who help CEOs communicate. Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley.

Corporate 159

Corporate Trends Banking Healthcare 159

Communications Conversations

JUNE 8, 2017

I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank.

Banking 113

Banking Sports Financial Corporate 113

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. Gary Vaynerchuck does offer some points to consider when it comes to personal branding not only from his own experience, but tips on how to help others as well. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

MAY 24, 2022

But even so, gaining recognition for the hard work you and your client have put into a project can be both immensely rewarding and a great boost for your professional reputation. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We

How To 52

How To Groups Writing Local 52

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? By Joanna Arnold.

Communications 60

Communications Public Affairs Government Reputation 60

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. This is one example of many that I could have chosen.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Likely see more brand-to-brand and brand-to-influencer collaborations. This creates renewed opportunities for marketers who communicate via podcasts.

Marketing 167

Marketing Employee Content Marketing Training 167

Stuart Bruce

FEBRUARY 19, 2015

I learnt that Harry Wilson, the admirable banking correspondent of the Telegraph , had published an online story about HSBC based on a report from a Hong Kong analyst who had claimed there was a ‘black hole’ in the HSBC accounts. Essentially this investigation was similar to the Panorama investigation into the Swiss banking arm of HSBC.

Ethics 60

Ethics Journalism Banking Media 60

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. And we look at your leadership and reputation. We look at governance practices. How are you thinking about your environmental and social impact?

Ethics 70

Ethics Training Financial Survey 70

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. Or perhaps the problem is more tied up in – ironically – reputation.

Case Study 120

Case Study Agency Creativity Study 120

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. And we look at your leadership and reputation. We look at governance practices. How are you thinking about your environmental and social impact?

Ethics 52

Ethics Training Financial Survey 52