Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On.

Blogging 104

Blogging Content Marketing B2B Social Media 104

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

Pitching 119

Pitching Television Banking Media 119

5W PR

OCTOBER 11, 2023

The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard. Other influential figures have pointed out the rules could leave companies more open to litigation. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. From serving meals at the Union Gospel Mission to picking squash for a food bank or hosting a Thanksgiving Hunger Games food drive , we thrive in banding together to help those who need it most.

Corporate 60

Corporate Employee Community Banking 60

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. I blogged about it earlier this year. Good story. Great, model employee. Driving traffic to the web site.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

JUNE 7, 2017

With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. I asked for and got a meeting with the president of a $40 billion bank. She is also a sought-after Keynote speaker and corporate trainer. What does a strong digital footprint mean for my business? www.PRforAnyone.com.

Google 319

Google Reputation How To Television 319

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Communications Conversations

MARCH 12, 2019

In spots, they work quite well (getting corporate announcements out to a large group of reporters, for example). Predominantly, I’m talking about corporate blogs and social channels here. In many cases, media will follow these blogs and accounts for information in real-time. 1: Banking on quality vs. quantity.

SEO 125

SEO Corporate Course Banking 125

ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending. You can read the full letter here.

Company 120

Company Banking Employee Corporate 120

MaccaPR

JANUARY 8, 2021

Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. He pointed admiringly at Walmart’s corporate blog.

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

OCTOBER 25, 2017

Bank Stadium in terms of capacity, but damn, that’s some selling power. It means thinking about how you use your corporate blog (or, starting a corporate blog). It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. And, he’s hardly alone.

YouTube 121

YouTube Television Banking Corporate 121

Deirdre Breakenridge

APRIL 17, 2017

See more articles on our Insights Blog. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. . Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Communications Conversations

JULY 14, 2016

In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. General Mills recently started producing a solid podcast under its blog banner, A Taste of General Mills. Not really.

Internal 60

Internal International Resources Banking 60

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

DECEMBER 4, 2022

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. ” ​ Subscribe to Mindful Matters blog. He holds the designations of CFA, CFP, and CAIA.

Financial 80

Financial Banking Consumer Ethics 80

Practical Law Construction

DECEMBER 16, 2020

Project Bank Accounts – Option Y(UK)1. The optional drafting that provides for a project bank account (PBA) to be established and used has been updated across a number of the NEC4 contracts to reflect user feedback, the prevalence of electronic banking methods and to endorse best practice. Overall the 2020 update is welcome.

Construction 87

Construction Banking Course Government 87

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. The brand publishes on different platforms to reach different audiences.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

Newsfile

MAY 11, 2023

Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back. Reporting Voting Results from Annual General Meeting It would be great if all stakeholders could attend corporate annual general meetings.

Writing 52

Writing Energy Training Education 52

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Landis PR

JUNE 28, 2021

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client). It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. Image by Karolina Grabowska from Pixabay. Making a sale should be the beginning of a customer journey, not the end.

Industry 85

Industry Retail Employee Crisis 85

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

APRIL 10, 2021

Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.

Financial 65

Financial Banking Retail Sports 65

The Stalwart Blog

APRIL 14, 2017

United will also break into their piggy bank to reimburse every passenger of that infamous Flight 3411 for their troubles; somewhere around $14,000. Corporations take note. If you want to get an idea of what a good PR response looks like, see my video blog on Uber’s response to one that occurred in early 2017.

Airlines 74

Airlines Banking Fashion Crisis 74

Mindful Marketing

AUGUST 9, 2019

So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives? From banks to bakeries, all kinds of businesses want to make inroads with kids, not because children have much money to spend now but because they are the next generation of consumers.

Corporate 85

Corporate Banking Sports Community 85

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Since I've pivoted my business to content and editing, I had a conversation with a prospective client in the finance space looking for an editor for his company's blog posts. Now, I can genuinely say to new clients that I’m a holistic PR strategist who can also execute tactically.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” “Insanity is doing the same thing over and over and expecting different results.” — Albert Einstein. The Basic PR Model. PR in the Boardroom.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Mindful Marketing

AUGUST 23, 2019

based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. ” Similarly, Alex Gorsky, CEO and Chair of Johnson & Johnson added: “This new statement better reflects the way corporations can and should operate today.”

Corporate 50

Corporate Community Nonprofit Banking 50

Waxing UnLyrical

SEPTEMBER 20, 2018

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts. The post PR Ethics … “You CAN Handle the Truth” appeared first on Shonali Burke Consulting.

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. headlines this past week.

Training 85

Training Banking Community LinkedIn 85

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. Let us review.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

NOVEMBER 11, 2016

Can you… Create excellent, valuable content for your blog. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. In your personal life and in your professional life, because they are increasingly intertwined.

Exercises 79

Exercises Banking Training Twitter 79

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 214

Marketing Content Marketing Social Media Employee 214