Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. How to Drive Your Content Marketing Priorities. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

NOVEMBER 17, 2023

How to craft an aesthetic feed Quality over quantity – Invest in high resolution imagery. Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content.

Social Media 62

Social Media Media B2C Instagram 62

The Resolution Blog

OCTOBER 15, 2019

Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. Key Takeaway?—?Add Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? PS: you can recommend yourself too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

Landis PR

FEBRUARY 26, 2024

Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement.

Policies 59

Policies Publicity Community Construction 59

Prohibition

DECEMBER 16, 2022

This was a great example of a relatable campaign which through creative storytelling, seeks to establish an emotional connection with its customers, and more importantly, place them at the forefront of their activations. It also highlights how having strong video content can work well to achieve quality media coverage.

Creativity 71

Creativity B2C Enterprise Examples 71

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. The platform isn’t saturated with advertising, but many B2C companies are already active.

B2B 111

B2B Brand Branding B2C 111

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Whether it’s a tutorial on self-driving cars or how to understand whatever it was that happened at the Oscars this week, an explainer video works perfectly with Snapchat’s fast-paced, visual nature. Take product how-tos to the next level. Put a twist on the traditional product demo with a series of how-to snaps.

Video 120

Video B2B B2C Survey 120

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. . Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Brands and PR teams that know how to leverage affiliate networks will be a step ahead. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

PR 20/20

JUNE 25, 2019

And it’s not just B2C. Storytelling with the Cognitive Content Hub™. Once defined, how your brand communicates its core mission, vision and values is critical. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand. We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Let’s get started.

Leadership 93

Leadership Brand Branding How To 93

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? read more. #18: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Work smarter – not harder!

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Prohibition

DECEMBER 13, 2022

If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. You probably know how challenging it can be to convert your readers from awareness to actual interested prospects.

Strategy 70

Strategy SEO Analytics Content Marketing 70

Beyond PR

JUNE 21, 2016

According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If However, that’s good news for marketers who understand the value of storytelling and production. How to develop videos that drive engagement with your audience.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Contently - Strategy

OCTOBER 15, 2020

Why give a man to fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. We love email,” GE’s Chief Storyteller told us. “It cally for an online video format.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Why give a man a fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. We love email,” GE’s Chief Storyteller told us. “It cally for an online video format.”

B2B 57

B2B Content Marketing Trends Marketing 57

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Maybe after reading this post, you strategize how to reignite a content marketing piece like America’s Best and Worst Tippers , that’s stagnant in your archives. How-To-Guides. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72