wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. . Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. You probably know how challenging it can be to convert your readers from awareness to actual interested prospects.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Prohibition

DECEMBER 13, 2022

If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Beyond PR

JUNE 21, 2016

Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If

Content Marketing 73

Content Marketing Video Trends Marketing 73

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 96

Leadership Video B2C Interviews 96

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72