MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

OCTOBER 15, 2019

As a result, the email performed 241% better than similar PathFactory email campaigns and turned into a PR opportunity as they received a lot of love from the brand’s audience all across social media. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

DECEMBER 16, 2022

Overall, this was a fantastic example of how brands can effectively tap into both seasonal awareness days and trending social media content to create a creative and eye-catching campaign that grabbed the attention of the media – great work Costa! How to pitch to journalists . Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. The platform isn’t saturated with advertising, but many B2C companies are already active.

B2B 139

B2B Brand Branding B2C 139

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

ImPRessions - Crenshaw Communications

MARCH 1, 2017

It’s an established social media entity valued at over $16 billion and with over 100 million users. Whether it’s a tutorial on self-driving cars or how to understand whatever it was that happened at the Oscars this week, an explainer video works perfectly with Snapchat’s fast-paced, visual nature.

Video 120

Video B2B B2C Survey 120

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Now we need to start looking at that.”

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Prohibition

DECEMBER 13, 2022

If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

OCTOBER 15, 2020

Why give a man to fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. For marketers, it’s also a more personal alternative than social media.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Why give a man a fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. For marketers, it’s also a more personal alternative than social media.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 96

Leadership Video B2C Interviews 96

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Maybe after reading this post, you strategize how to reignite a content marketing piece like America’s Best and Worst Tippers , that’s stagnant in your archives. How-To-Guides. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72