Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 111

B2C Marketing B2B Company 111

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Conversely, a freelance graphic designer may focus on B2C at first, and perhaps utilizing some B2B efforts later. Marketing to other businesses presents a unique set of challenges.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. What clients will I work on? Excellent written communication skills.

B2C 133

B2C Healthcare Training Agency 133

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

MARCH 1, 2024

Enhanced search engines filter through vast amounts of content to present you with the most valuable, credible sources. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Engineering 62

Engineering B2C Fashion Trends 62

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. – 12:50 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

NOVEMBER 17, 2023

Try to establish visual consistency Branding and visual consistency are key to increased awareness and brand salience. According to HubSpot, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Social Media 62

Social Media Media B2C Instagram 62

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. To succeed, brands must know their audience holistically.

B2C 120

B2C Content Marketing B2B Mobile 120

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

FEBRUARY 24, 2023

Evergreen content is an important component of a marketing strategy as it can help achieve the following: High Search Engine Ranking With the right keywords, evergreen content has the potential to rank highly on search engines – meaning more visibility for your brand. This creates opportunity to attract and convert potential customers.

Engineering 62

Engineering B2C Case Study Meeting 62

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”.

Marketing 87

Marketing B2B Advertising Advertising 87

Melissa Agnes

AUGUST 18, 2014

Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert. ” – Mitch joel.

Mobile 194

Mobile Crisis B2C B2B 194

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

DECEMBER 2, 2022

The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament. BrewDog are no strangers to a controversial campaign.

Film 62

Film Sports B2C Digital PR 62

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”.

Marketing 52

Marketing B2B Advertising Advertising 52

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. Each segment had different distribution channels and end users, so a working knowledge of their business was needed to create the proper strategies.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

How To 120

How To Wireless Retail B2C 120

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How does PR’s use of gAI compare to marketing? How is it being used?

Survey 144

Survey Software B2B Pitching 144

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Employees give a face to your brand, allowing customers to interact with you on a more human level. For B2B marketers, the struggle is real. He says the very act of sharing content creates advocacy.

B2B 120

B2B Marketing B2C Employee 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. There are so many words for staying true to yourself: being “authentic,” cultivating your “personal brand” and being deemed an “influencer” are just a few. What’s in AdWeek today? Step 2: Keep it real.

Leadership 68

Leadership B2C Trends Content Marketing 68

Sword and the Script

FEBRUARY 2, 2019

This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 1) The Big Game by the Numbers. 3) Speak no Evil; Hear No Evil.

Advertising 85

Advertising Advertising B2C Retail 85

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Marketing bloggers sometimes focus too much on what brands are doing wrong. As for the Polaris blog, you’ll definitely see more information on adapting to trends in 2015, along with examples of brands getting it right.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

FEBRUARY 2, 2019

This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 1) The Big Game by the Numbers. 3) Speak no Evil; Hear No Evil.

Advertising 60

Advertising Advertising B2C Retail 60

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? If you are a brand who recently suffered an external communication crisis, your messaging might focus on what you’re doing to acknowledge and resolve the issue with the goal of improving public opinion. Where are they physically present? Are they being sold?

Publicity 60

Publicity Apparel B2C Fashion 60

Prohibition

JUNE 25, 2020

This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. At Prohibition, we work with a range of brands in B2B and B2C sectors to deliver strategic, considered and creative media relations campaigns that deliver real ROI. And it’s no surprise!

Media Relations 62

Media Relations Pitching Media B2C 62

Beyond PR

MARCH 25, 2016

In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. While terms like B2C and B2B are still incredibly relevant, successful marketing comes down to mastering your H2H (Human to Human) approach. You do business with people.

Marketing 40

Marketing B2B B2C Leadership 40

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Do they have a blog – can you guest post? Make that expert partnership work hard for you.

B2B 48

B2B Marketing Strategy Corporate 48