Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. – 12:50 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

How To 120

How To Wireless Retail B2C 120

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Employees give a face to your brand, allowing customers to interact with you on a more human level. Image: Yuma Hori ( Creative Commons ). For B2B marketers, the struggle is real.

B2B 120

B2B Marketing B2C Employee 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? If you are a brand who recently suffered an external communication crisis, your messaging might focus on what you’re doing to acknowledge and resolve the issue with the goal of improving public opinion. Where are they physically present? Are they being sold?

Publicity 60

Publicity Apparel B2C Fashion 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JUNE 25, 2020

This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. At Prohibition, we work with a range of brands in B2B and B2C sectors to deliver strategic, considered and creative media relations campaigns that deliver real ROI. And it’s no surprise!

Media Relations 62

Media Relations Pitching Media B2C 62

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. And it’s not just B2C. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

JULY 11, 2019

In this presentation, we'll walk you through seven ways combining customer data with artificial intelligence can forge insights that can be used to create better, more targeted content that will connect and engage readers and deliver on conversion goals. Our expectation for B2C consumption is permeating our B2B buying behaviors.

Storytelling 63

Storytelling B2B Content Marketing Data 63

5W PR

MARCH 24, 2022

However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling. Whether it means that a company is trying to tell its brand story, or trying to create a promotional narrative, it’s important to create tangible deliverables in the digital storytelling strategy.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Single source of truth.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Encouraging customers to share their experiences and stories can bolster brand loyalty and broaden reach. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. This allowed the brand to tap into the noise around trending TV series, Euphoria, to further amplify the impact of the campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 111

Banking Content Marketing Examples Industry 111

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. How often do you create content? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. Most organizations have a treasure trove of existing materials—be it presentations, blog posts, or webinar recordings—that can be quickly transformed into engaging video content.

Leadership 96

Leadership Video B2C Interviews 96

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Video presents one of the best opportunities to attract new audiences. That’s a lot. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Video presents one of the best opportunities to attract new audiences. That’s a lot. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Iris PR Software presents a solution to this challenge. Canva does an incredible job empowering everyone to be creative. Iris PR Software.

Tools 125

Tools Analytics Software B2C 125