Prohibition

MARCH 1, 2024

It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Engineering 62

Engineering B2C Fashion Trends 62

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Conversely, content marketing is mainly published on the company’s blog or other onsite resources.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 152

Survey Software B2B Pitching 152

Prohibition

FEBRUARY 2, 2024

In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Marketing 62

Marketing Film Creativity B2C 62

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Google 113

Google Guidelines Web B2C 113

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

APRIL 26, 2021

In writing about employee engagement in his book, “The New ROI,” author and strategic valuation consultant Dave Bookbinder said it wasn’t “just an HR thing – it’s a finance, accounting and valuation thing.”. Both B2C and B2B marketing pieces should also inform target audiences of all of these. What Makes For Good Corporate Culture?

Corporate 88

Corporate Employee B2C Internal 88

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. social shares, blog sign ups, whitepaper downloads, demo requests). Hemingway App.

Tools 125

Tools Analytics Software B2C 125

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Hoffman Agency

FEBRUARY 4, 2021

I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. Having that experience helped me see the differences in writing B2B and B2C pitches. The post No “I” in PR appeared first on "What's HAppening" Blog.

B2C 41

B2C Pitching Writing Internal 41

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. Create a content promotion plan. Here’s where the all-important gasoline gets added to the fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. This could be a blog, podcast, YouTube channel or something else. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. See this earlier post for tips on writing a rock-solid PR plan. Identify quick wins. Earned media often builds upon itself.

How To 136

How To Leadership B2C Agency 136

Critical Mention

JUNE 19, 2019

For B2C businesses, 22% of marketers allocate their total budget to content marketing, and 37% of marketers expect their content marketing budget to increase ( Izea ). Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. What does this mean for you?

Content Marketing 128

Content Marketing How To Marketing B2B 128

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain).

SEO 229

SEO Social Media Tools Google 229

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. Your organization should write social media posts that link back to your site, blog, landing pages, and more. SCHEDULE A DEMO. Priscilla Osorio.

SEO 80

SEO Social Media Strategy Media 80

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Take LinkedIn’s ultra-specific purpose as permission to get straight to the point when writing social copy.

Brand 111

Brand Branding LinkedIn Instagram 111

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). To gain further insights go to the blogs of your competitors and watch out for the newly published content. Blogs and articles.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Press releases and blogs are known for building brand awareness.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. Provide Latest News Releases. SCHEDULE A DEMO.

Company 81

Company Brand Branding B2C 81

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., If you’re in a B2C industry, there’s a lot more interest in content that appeals to consumers.

Google 71

Google SEO Tools Pitching 71

Rock the Status Quo

DECEMBER 10, 2015

Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them.

Pitching 100

Pitching Real Estate Banking How To 100

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Phrasee uses AI to write better marketing language than humans. But there are a lot of vendors out there. Production.

Tools 71

Tools Marketing Enterprise Software 71

Buzzstream

JANUARY 5, 2024

Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes. He broke through and earned a role as a copywriter.

Marketing 71

Marketing Content Marketing Sports B2C 71