Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

Prohibition

FEBRUARY 2, 2024

In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

APRIL 26, 2021

In writing about employee engagement in his book, “The New ROI,” author and strategic valuation consultant Dave Bookbinder said it wasn’t “just an HR thing – it’s a finance, accounting and valuation thing.”. Both B2C and B2B marketing pieces should also inform target audiences of all of these. What Makes For Good Corporate Culture?

Corporate 88

Corporate Employee B2C Internal 88

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Solo PR Pro

APRIL 2, 2019

On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.” Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Top 5 luxury PR campaigns from 2022 so far .

Storytelling 62

Storytelling B2C B2B Consumer 62

Cision

APRIL 14, 2015

They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. When it comes to social media correspondents, brands need more than someone with traditional reporting and writing skills. It’s not as if live events are a PR secret. Social media correspondents.

B2C 120

B2C Social Media Resources Content Marketing 120

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. As a result, campaigns are often dry, serious, and?—?

B2B 120

B2B B2C Facebook Storytelling 120

The Hoffman Agency

FEBRUARY 4, 2021

I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. Having that experience helped me see the differences in writing B2B and B2C pitches. In the last four months, my perception of PR has definitely changed.

B2C 41

B2C Pitching Writing Internal 41

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. But my tailored algorithm isn’t all cute cat clips and conspiracy theories. It depends.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR f aux pas.

B2C 120

B2C Case Study Construction B2B 120

Critical Mention

JUNE 19, 2019

For B2C businesses, 22% of marketers allocate their total budget to content marketing, and 37% of marketers expect their content marketing budget to increase ( Izea ). Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. What does this mean for you?

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. See this earlier post for tips on writing a rock-solid PR plan. Identify quick wins. Earned media often builds upon itself.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. Your organization should write social media posts that link back to your site, blog, landing pages, and more. SCHEDULE A DEMO. Priscilla Osorio.

SEO 80

SEO Social Media Strategy Media 80

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. If I‘m a B2C brand, I am still investing somewhat in Facebook. This means not relying on social media or any one channel. Neal: You can’t ignore Facebook, it is still the gorilla until something else comes along.

How To 159

How To Facebook Social Media Advertising 159

Solo PR Pro

AUGUST 9, 2022

The agency has worked with smaller B2B and B2C companies, consultants and startups, too. Some need help with marketing, others hope to be thought leaders in their industry and need help writing content. Every day is different, Ebony says, and just depends on the client.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. Or if you’ve been creating videos, maybe start writing accompanying blog posts.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

ImPRessions - Crenshaw Communications

APRIL 27, 2017

You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few. It’s definitely a useful exercise to discover what’s working (and what isn’t).

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In

Media 75

Media B2C B2B Nonprofit 75

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

B2B 52

B2B Strategy eBook Small Business 52

Contently - Strategy

APRIL 6, 2023

Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words. Create a Persona Template Now that you’ve segmented your data into unique groupings, it’s time to create a template and write (finally)!

Survey 99

Survey Data Interviews Reddit 99

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

OCTOBER 4, 2018

The social strategists we spoke to called LinkedIn “underrated,” “under-explored,” and “weird,” and most of them were unsure if B2C content worked there at all. Take LinkedIn’s ultra-specific purpose as permission to get straight to the point when writing social copy. Your brand on Twitter.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

FEBRUARY 13, 2020

I know some people will be shocked I write this but my final point is in order to cut through the noise with your campaign and ensure it’s positioned in the best possible way to drive conversations it’s worth considering investing in search engine optimisation to help your campaign’s content stand out online.

Measurement 62

Measurement Marketing SEO B2C 62

Prohibition

FEBRUARY 25, 2021

Anytime you work with an influencer you should, write a clear brief outlining everything you need the influencer to do and have a contract with clauses that protect the partnership. At Prohibition, we work with a range of influencers to establish partnerships and deliver campaigns for both B2B and B2C brands.

Crisis 62

Crisis Marketing How To Advertising 62

Rock the Status Quo

DECEMBER 10, 2015

Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them.

Pitching 100

Pitching Real Estate Banking How To 100

Reputation Us

APRIL 17, 2019

She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. As part of ReputationUs’s writing team, Jeanie supports both nonprofit and for-profit organizations as they plan to manage crises, build their reputations, and strengthen their brands.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Prohibition

JULY 14, 2017

The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. And so we see the rise of lifestyle content within the B2B market becoming more successful, and very personalised and strategically relatable content for the B2C market becoming nothing short of essential. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48