5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Techniques For Effective Business Communications. Tina Fey is good TV.

Storytelling 106

Storytelling Communications Case Study Publicity 106

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 139

B2B Brand Branding B2C 139

ImPRessions - Crenshaw Communications

JUNE 14, 2018

After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply. B2B PR rules that don’t always apply. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Too often we fall into the trap of describing a product rather than telling a story. The vast majority of B2B content centers on features, functions and benefits. Amid a dizzying array of product choices, these all tend to all sound similar to the buyer.

Storytelling 60

Storytelling Creativity B2B Film 60

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes. Poor storytelling will make an entry dead on arrival.

Case Study 298

Case Study Study B2B Technology 298

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Techniques For Effective Business Communications. Tina Fey is good TV.

Storytelling 100

Storytelling Communications Case Study Publicity 100

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat B2B Campaigns Can (and Should Be!)

B2B 120

B2B B2C Facebook Storytelling 120

Ishmael's Corner

NOVEMBER 23, 2014

After giving it another watch – even knowing the ending, the humor still slaps you across the face – I realized the video delivers a pain-free lesson in business storytelling. I love this storytelling technique. It’s true that the production quality of the Canal+ video also played a role in the narrative.

Storytelling 152

Storytelling Video Film B2B 152

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. When we look at how ad tech and B2B tech businesses use AI for their own benefit, those uses are often well-suited for PR work. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “Our products are very high quality. Who doesn’t claim to have the best people, products, and value? As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology. So we may ask, “What’s different about Typical Software Co.?”

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp. Navigating PR for disruptive B2B technologies The B2B tech PR perspective presents its own set of challenges as it pertains to disruptive technologies.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Filling the funnel starts at the top, with awareness.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. An unbiased third-party endorsement or a positive review gives your product or brand an edge that always can’t be bought. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. 5 Ways AI Can Deliver the Right Content to the Right B2B Buyer at the Right Time. What : The B2B buyer’s journey is full of friction and frustration. Our expectation for B2C consumption is permeating our B2B buying behaviors. Lunch Lab). It’s all about timing.

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

MAY 18, 2018

Others are loyal because of a good experience with product quality or customer service. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity. Product launch. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Ishmael's Corner

JANUARY 13, 2015

Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. That is exactly what dooms the typical B2B website. Simply producing content with an outward perspective would lift B2B websites out of the dreadful quadrant. The results weren’t pretty. Cadence Test. Synopsys Test.

B2B 60

B2B Study Storytelling Exercises 60

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Ishmael's Corner

APRIL 5, 2015

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. The best PR in the universe can’t spackle over a bad product. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir. Which brings us to the “h” word — hype.

Storytelling 60

Storytelling Exercises Energy B2B 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.”

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. There’s a tendency to emphasize tech bells and whistles rather than the true benefit of a product or service.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Visual Content Impacts Your Performance. so it’s essentially plug-and-play for a journalist.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website.

Case Study 131

Case Study Study Brand Branding 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. The most common trigger for hiring a PR agency is a hot new product or service. Here are some of the most common signs. You have news.

Education 178

Education B2B Employee Crisis 178

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104