Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 119

Survey B2B Marketing Interviews 119

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Survey 99

Survey B2B Marketing Trade Shows 99

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. There were many great speakers who shared gems of information. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. There may be evidence to support them, which always helps.

How To 310

How To Transportation Software Employee 310

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Need an extra pair of B2B marketing and PR hands? Comment: A brand is a promise.

Financial 148

Financial Marketing Survey B2B 148

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Customers, investors, employees and government regulators are all looking to work with companies that are committed to ESG and making the world a better place. ESG: Where to Start.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. One platform that has gained significant attention in recent years is Substack. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. I don’t agree with all of that but I share the sentiment.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?

Survey 149

Survey Software B2B Pitching 149

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. Companies may now be more inclined to evaluate the impact of AI on their employees and society at large, taking steps to mitigate negative consequences.

Ethics 62

Ethics Television Film Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. In technology PR work, there is no shortage of land mines. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

FEBRUARY 17, 2015

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program. Indeed, 41% said this was “very important” while just 2% couldn’t care less.

B2B 60

B2B Leadership Customer Service Content Marketing 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This is particularly true for B2B categories where products or services need explanation and customers face a learning curve. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

B2B 92

B2B Community Facebook How To 92

Sword and the Script

MARCH 17, 2020

Products by B2B cloud software and SaaS companies could be more essential given the mandate for remote work. The worst-case scenario for crisis communicators in a technology company is compounding circumstances. A good way to evaluate whether external communications is necessary is to establish a threshold. These are strange times.

B2B 80

B2B Crisis Communications Crisis Software 80

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. Size and turnover on comms teams also rise.

Survey 98

Survey Communications Employee Technology 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help. 6 PR tactics to differentiate your brand.

Brand 196

Brand Branding Reddit B2B 196

Bianchi Biz Blog

OCTOBER 14, 2021

related to Employee Health / Safety. 56% covered Employee Health / Safety. This is another ESG reporting area that can help a supplier with investors, automaker customers, employees and recruits. Adriana is an account supervisor at Bianchi PR with 17 years of B2B PR experience representing clients across multiple industries.

Report 78

Report Automotive Government Energy 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts.

Travel 281

Travel Technology Conference LinkedIn 281

Critical Mention

APRIL 17, 2019

Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. This new technology enables 24/7 availability. B2B platforms. They have an insider’s view, allowing followers to understand how things work behind the scenes.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. First, B2B companies spend roughly $150 for every email they collect. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point? PR tech mentions.

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Although the question was worded differently in prior year surveys, this looks like an improvement.

Survey 122

Survey Communications Ethics Measurement 122

Doctor Spin

FEBRUARY 22, 2024

Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement. link] Most organisations have employees. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

He knows the types of stories Bruce needs; he looks for CEO features, technology trend stories, and colorful personality profiles offering business insights. It’s not a new story, yet the founder’s decision to relocate her employees but stay in Ukraine said a lot about her and the company. The Stare Down.

Pitching 180

Pitching B2B Interviews Employee 180

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 30% said technology integration is “too hard.”.

Survey 114

Survey Software Technology Tools 114

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled.

Groups 104

Groups Employee Strategy Ethics 104

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, the sales cycles in B2B tech tend to be long, require multiple touchpoints, and involve multiple stakeholders. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 94

Measurement Communications Survey B2B 94