B2B Employee Product Launch Technology 
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. You basically can’t have one without the other.
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. How would you support a product launch for [insert client]?
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ImPRessions - Crenshaw Communications
JULY 6, 2016
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.
ImPRessions - Crenshaw Communications
MAY 1, 2019
B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. We see this too often in technology PR. It’s better for everyone if objectives are precise.
Bianchi Biz Blog
AUGUST 17, 2023
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
Critical Mention
SEPTEMBER 3, 2018
And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Creating status updates through your company’s page and having individual employees share news also builds credibility. Credibility is crucial to business success. You can generate more leads.
Sword and the Script
JANUARY 3, 2023
This can include the media, customers, employees, and the general public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What is public relations?
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