ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 347

Instagram B2B Social Media B2C 347

Ronn Torossian

JANUARY 4, 2021

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […]. The post B2B – A Whole New World appeared first on.

B2B 195

B2B Film Brand Branding 195

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Reaching the right audience.

Social Media 288

Social Media B2B Media Branding 288

ImPRessions - Crenshaw Communications

MARCH 3, 2020

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

B2B 270

B2B Pitching Conference Communications 270

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.

Pitching 207

Pitching B2B Report Interviews 207

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Pitching 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. CES 2020 is officially a wrap. What dominated the conversation?

B2B 215

B2B Trends Retail Privacy 215

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR.

B2B 162

B2B Survey Crisis Software 162

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.

B2B 124

B2B Study Survey Case Study 124

ImPRessions - Crenshaw Communications

MARCH 2, 2020

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

B2B 156

B2B How To Pitching Conference 156

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 112

B2B Trade Shows Survey Study 112

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Technology 258

Technology Company Reputation B2B 258

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 163

Trade Shows B2B Marketing Conference 163

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Publicity Agency 88

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

B2B 128

B2B Survey Marketing Interviews 128

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. But, more often than not, internal data doesn’t work for B2B PR.

B2B 153

B2B Data Pitching Survey 153

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 178

B2B Blogging Study Marketing 178

Agility PR Solutions

MARCH 8, 2023

The firm’s third annual Ecommerce Site Search Trends 2023 report, in partnership with B2B research specialist Coleman Parkes Research, reveals […] The post Search trends in 2023: Insights on search technologies, personalization, and hybrid retail strategy appeared first on Agility PR Solutions.

Retail 78

Retail Trends Strategy Technology 78

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 68

Automotive Mobile Technology Media 68

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply.

B2B 153

B2B Pitching B2C Publicity 153

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? Here are some of the other highlights: 2021 B2B Content Marketing: What Now? New Research]. >>>

Content Marketing 126

Content Marketing B2B Marketing Survey 126

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Blog early and often.

B2B 149

B2B Leadership Tools Conference 149

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It was an interesting job, particularly from a B2B tech PR perspective. In this case, with PR software, I was both of those things. Did you know?

Publicity 182

Publicity Technology Pitching SEO 182

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. The post PR Tips For Stellar B2B Bylines appeared first on Crenshaw Communications.

B2B 153

B2B Pitching Leadership Publicity 153

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

Automotive 98

Automotive Mobile Technology Interviews 98

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

B2B 129

B2B Survey Marketing Trade Shows 129

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. About Crenshaw Communications.

Communications 156

Communications Report B2B Agency 156

Axia PR

JANUARY 26, 2018

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average Joe or Jane.

B2B 61

B2B Technology Company Enterprise 61

Agility PR Solutions

JANUARY 27, 2019

New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. The post Nearly 40% of B2B tech brands will boost marketing budgets in 2019 appeared first on Agility PR Solutions.

B2B 141

B2B Brand Branding Marketing 141

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. Such long-tail influencers are not as plentiful in B2B sectors, but they don’t need to be.

B2B 136

B2B Branding Brand Marketing 136

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” As a B2B tech PR firm , the promise of AI makes sense. Or will these tools help make our roles and everyday lives more efficient and effective? Let’s be practical.

Publicity 413

Publicity Communications B2B Tools 413

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 131

B2B Trends Video Course 131

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha joined the B2B tech PR firm in 2021 as PR director and was quickly promoted into a VP role. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients. Sasha was one of two PR professionals named to the “Mentors” category.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B Social Media Publicity B2C 120

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. We look forward to hearing from you! Summer Fridays.

Internal 334

Internal International Communications B2B 334

Deirdre Breakenridge

JULY 3, 2015

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action.

Social Media 150

Social Media B2B Consumer Media 150

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology.

Case Study 306

Case Study Study B2B Publicity 306