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B2B marketing insights for improving technology business performance

Agility PR Solutions

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. See our post on How Speaking Opportunities Support B2B Companies for insights on how much we and our clients value speaking opportunities.

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Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. The post 3 PR Tips For Better B2B Media Placement appeared first on Crenshaw Communications.

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