ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. Seeing around the corner is helpful in developing the big ideas that drive positioning and earned media coverage.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio. The company continues its strategic expansion into data, technology, and creative sectors.

Agency 156

Agency Communications B2C Creativity 156

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. 2) Public relations and complex value propositions. 1) Networking device maker’s product catalog.

Case Study 97

Case Study B2B Study Marketing 97

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers. billion – which is a LOT of attention!

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. They don’t have to be mutually exclusive, especially in B2B PR. .

Publicity 334

Publicity How To Agency Product Launch 334

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations? This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Source: International Journal of Business Communication 9 Mishra, K., Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. While the B2B tech PR world is an industry that’s relatively new to me, I was certainly no stranger to Hoffman during my time at the University of Oregon (UO). Finding time to intern at Hoffman during school would’ve been ideal.

Internal 36

Internal International Radio Sports 36

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

MARCH 23, 2022

“Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. We like to plan a full or half-day session that ideally brings together different client-side executives for briefings.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As an intern, I’m able to build my confidence and my resume at the same time, while also cultivating real-life networking opportunities. Here are key ways interning can benefit any student during their time in college. College is a transformation for students.

Internal 398

Internal International B2B Construction 398

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses.

Report 116

Report Publicity Survey B2B 116

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Industry events. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Bianchi Biz Blog

JULY 20, 2023

Attendees, including your key media, will be pulled and pushed in many directions over the course of the show, and you’ll most likely only have one – very quick – opportunity to showcase your company. CES draws an international, diverse audience. CES draws new global exhibitors / expands exhibitor space.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The media relations struggle. Michelle Garrett , PR consultant, Garrett Public Relations. Blog: What is PR?

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Read more: Creativity in PR 2022 by PRovoke Media .

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? It can be a lot of back and forths of internal conversations evaluating candidates. It’s also a fast way to learn your own strengths and preferences. Can you describe the company culture?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

In the pandemic era, capturing media attention has been tougher than usual. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . Today, many U.S.

Internal 323

Internal International How To Media 323

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

JUNE 11, 2020

For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Congratulations!

Measurement 136

Measurement B2B Google Financial 136