Onclusive

JUNE 14, 2017

Magazine, and more. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications. Marketing Goal 3: Keep your finger on the pulse of industry trends.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Mindful Marketing

MAY 22, 2021

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” “Disclosure must be clear and prominent.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Say for example your company always exhibits at a major B2B services conference in May. Welcome to the content calendar. Pay Attention to Publish Dates. Your calendar should reflect this.

How To 0

How To Content Marketing Conference Analytics 0

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 96

Survey Industry Leadership Study 96

Shift Communications

JUNE 24, 2016

Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. For example, last year, SHIFT was tasked with capturing the attention of a particular consumer audience segment that loved a specific kind of food. Syndication: Transferring Trust.

Advertising 109

Advertising Advertising Strategy Publicity 109

Polaris

DECEMBER 2, 2014

” Magazine and newspaper publishers—online and off— are responsible for the bottom line. B2B marketers with a complex buying cycle will also want to track buying stage (existing customer, marketing qualified lead or prospect), persona and content distribution channels (email, blog, social media, nurturing campaign, etc.).

Blogging 186

Blogging eBook How To Writing 186

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. What do you hope to accomplish in your new role as senior account director at Feintuch Communications?

Financial 120

Financial Healthcare Media Relations Technology 120

OnePitch

MAY 24, 2022

Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon. Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew.

Retail 52

Retail Pitching Fashion Writing 52

Sword and the Script

DECEMBER 5, 2017

When the authors first started floating this idea more than 18 months before publishing the book, I was examined it from the pragmatic B2B marketing trenches. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. In B2B circles, there are examples too.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

JULY 10, 2018

He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. How to Generate Media Referenceable B2B Customers with a Blog. And, two, they don’t need us.’”.

Media Relations 75

Media Relations Media Content Marketing Corporate 75

Sword and the Script

OCTOBER 22, 2019

The areas where respondents are spending less should be no surprise: 70% said magazines; and. 3 Recommendations for B2B Marketing Budgets. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 66% said newspapers. 3) Audio and podcasts.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 149

Employee Print Writing Survey 149

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. I had an opportunity to hear Robert Sperl, editorial director of Red Bull’s magazine Red Bulletin, explain the origin of Red Bull Media House.

Marketing 53

Marketing Enterprise Print Film 53

Polaris

AUGUST 19, 2014

B2B brands that use marketing automation software can do closed-loop marketing to map the journey to purchase, but consumer brands sold through traditional retail channels are generally in the dark about how a prospect moves through their sales funnel. . Some practitioners also used multipliers to increase the number of impressions.

Measurement 100

Measurement Advertising Advertising eBook 100

Beyond PR

DECEMBER 19, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Say for example your company always exhibits at a major B2B services conference in May. Welcome to the content calendar. Pay Attention to Publish Dates. Your calendar should reflect this.

How To 75

How To Content Marketing Conference eBook 75

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Is it a broad base of consumers or just a select niche? This is the same type of reaction you want when asking consumers to scan a QR code. But here’s the thing: QR codes are only cool to other marketing-minded people. Image: Robin M.

B2C 105

B2C Advertising Advertising Mobile 105

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post.

Biotechnology 85

Biotechnology Study Survey Radio 85

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Tie them in with a consumer-friendly story, like the Pokémon Go craze. The angle got Valen Analytics into Money magazine and other top outlets. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Polaris

DECEMBER 12, 2014

B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase. The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Pellegrino. 2: Know your niche.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Contently - Strategy

MAY 7, 2020

Perhaps you work for a B2B tech company and content can improve sales enablement for your business. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Prohibition

MARCH 30, 2021

Will this ruin any trust between the retail giant and consumers? At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. The company has been exposed for its fake reviews, thanks to Which?

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Both B2C and B2B clients still recognize the power of a perfectly placed story with the credibility that a third-party source offers.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. In his latest book, Content, Inc., Did you know?

Social Media 64

Social Media Marketing Media Content Marketing 64

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. It compared Millennials’ responses with those of Baby Boomers and Gen X. Brands like Starbucks, Tesla, Uber, and Instagram are doing this effectively.) Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

MaccaPR

OCTOBER 2, 2014

In other words, a video titled “New Ways To Shoot Photos Underwater During Your Vacation” will get more consumer engagement than one titled, “Acme’s Cutting Edge MX-2000 Camera.” Website links given aren’t live, so consumers can’t easily click through. Soucre: Smucker''s Brand YouTube ).

YouTube 54

YouTube Video Web SEO 54

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? It was picked up by the Huffington Post, among other media outlets, and made its way to the cover of Time magazine.

Agency 40

Agency Real Estate Film Video 40

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. Michael blogs at B2B Marketing Insider. In fact, there is no downside: if a B2B marketing team can read our stuff and put it into practice themselves, that’s exactly what they should do. Magazine and Search Engine Land.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. TMZ , People Magazine , etc. However, no matter how hard you ply your craft, setting aside time each day for a few important reads is essential to staying current and making relevant PR decisions.

Agency 149

Agency Real Estate Journalism Fashion 149

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.

Film 180

Film Small Business Pitching Comparison 180

Shift Communications

JUNE 15, 2018

Instead of marketing books directly to the public, Bernays took a detour and turned to home and garden magazines, asking the editors to feature bookshelves at home in their publications. And this holds true beyond the consumer world. But that was not the norm until late 30s when book publishers commissioned Bernays to boost sales.

Fashion 74

Fashion Newspapers Print B2B 74