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4 trends in journalism and what they mean for the PR industry

Communications Conversations

Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. Trend #2: Big-time news is increasingly reported from one of three cities. Trend #3: The problem of the paywall.

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Maxim Behar for 24 Daily Newspaper: Politicians Tend to Underestimate their PR Consultants’ Experience Globally

Maxim Behar

The communication expert Maxim Behar was among the five professionals invited by the Bulgarian newspaper 24 Daily to share their views and describe how a political product is created and preserved. Read the full article here. I continue to argue that politics needs honesty, transparency, fulfilling promises and charisma.

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The top websites in Germany, Spain, and Italy on Facebook in 2023

NewsWhip

To expand off of those findings, we’re back to see how the data, trends, and insights may have changed over the course of the past year. Also performing well were daily newspaper El Pais (16.4M), Catalonia’s leading news source La Vanguardia (15.8M), and Galician created La Voz de Galicia (13.8M). But what about other major countries?

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Public Relations Skills

PR for Anyone

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). How can you niche your real estate business and create a newsworthy story idea around what’s trending in your niche? It’s Google.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

Email me when you notice a trend going on. They found all these newspapers, cards, and historic documents in the wall of the home. We also cover trends and economic stories (local sales numbers, prices, etc.). . Generic articles (advice for buyers/sellers, best upgrades, etc.) We also like to cover trends in the market.

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Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

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