Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Just go to the digital masthead (check the About Us page) for the media property. Explore Media Partnerships.

Writing 72

Writing Brand Branding Construction 72

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. If I have to spend time correcting typos on every post, I might as well write it myself.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! What is information overload? Godin wrote this in 2010 , but it may be even more true today.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

In public relations, it’s often said that you’re only as good as your media contacts. Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets. . AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. PR tech mentions.

Software 159

Software Tools Print Technology 159

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Prakkypedia

FEBRUARY 3, 2020

Appearing in the media doesn’t always mean you need a news story – sometimes, you’ll have an opinion or commentary you’d like to share. I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public.

Pitching 98

Pitching Print Writing Media 98

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Maybe you got some decent pick up and had your story featured in an article. To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? What is Media Monitoring?

Media 75

Media Radio Newspapers Print 75

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

NOVEMBER 3, 2021

As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Do I need to parse the fine print of a scientific study every time I cite a statistic? ” In a rapidly evolving digital media landscape , reader trust is precious. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign.

Publicity 92

Publicity Media Advertising Advertising 92

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. Anne Stevenson. Senior Content Strategist.

Print 83

Print Fashion Writing Google 83

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

The fans and the media have two great heroes to root for and the differences couldn’t be more stark. It may be vanilla, but the healthy aging story just writes itself. It’s also the age range featured in health and medical articles about ailments from arthritis to erectile dysfunction. The health angle.

Sports 149

Sports Fashion Print Pitching 149

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media?

How To 120

How To Energy Print Pitching 120

PR Fuel

DECEMBER 21, 2021

In this article, we’re going to address everything you need to understand about press releases. It’s a document provided by a company to give information about their business to the media. It’ll generate publicity, and build relationships with key members of the media. To Let the Media Know About Your Company News.

Engineering 52

Engineering Writing Web Google 52

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. Moreover, articles are being formatted to better accommodate the small screen size of phones.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Since then it is a new game, as more people are discovering and consuming news through social media. Part of this was determining which articles out of the 1000 daily stories should get an extra boost.

Viral 120

Viral Data Web Trends 120

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

NOVEMBER 20, 2020

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. These forms of media tend to have a wide reach because their content is appropriate not only for their website or printed media but for social media, too. Bring It Home.

Radio 62

Radio Print Writing Consumer 62

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. I also love writing.

Travel 243

Travel Agency Social Media Print 243

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). To that end, read several of her articles and find a common thread. Bonus Tip: Be available.

Pitching 120

Pitching Customer Service Print Writing 120

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. Below are ten proven tips for successful media interviews. Don’t miss these related posts: Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog.

Interviews 61

Interviews B2B Media Report 61

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Sarah Evans. prsarahevans. Bill Stoller.

Twitter 77

Twitter Radio Social Media Print 77

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Media opportunities come and go fast. Here are a couple ideas; Media resource.

Leadership 83

Leadership Print Training Radio 83