ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing.

Company 100

Company How To Leadership Pitching 100

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

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Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. Give you the thumbs up, and you’d go about writing it. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). Pitching thought leadership content to Fast Co.

Leadership 112

Leadership Media Pitching B2B 112

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

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Garrett Public Relations

MARCH 31, 2019

One option is to pursue contributed articles. The post How Contributed Articles Can Boost Your PR Program appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. What’s a […].

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Product Launch Publicity Company Content Marketing 91

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership According to Forbes , thought leadership has never been more important. They may also be responsible for managing any outsourced content creators.

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Training Media Training Reputation Crisis Communications 195

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

Leadership 83

Leadership Print Training Radio 83

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. Contributed articles are an important way to earn visibility for new ideas, especially the sort that has not been covered by the media or isn’t generally well understood. A Data-Driven Answer for B2B].

Leadership 60

Leadership B2B Pitching Technology 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Assist in the research, writing and development of new business proposals and presentations. Provide strong guidance and leadership to junior-level staff. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

JUNE 9, 2021

Set your messaging, write the story. Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

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Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

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Public Relations Sydney

MARCH 30, 2015

A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience.

Writing 40

Writing Leadership Pitching How To 40

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. This is a great strategy to appeal to journalists who you want to write about your news. Write the headline last.

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ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands can also use social media channels to share thought leadership insights. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Breaking news happens fast, and reporters writing stories are looking for a quick reaction.

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PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. To avoid overwhelming and alienating the reader, each article or individual piece of employee communication should focus on just one to three ideas. This includes strengthening leadership at all levels and strengthening capability across our organization.

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Employee Leadership System Corporate 196

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Executive Thought Leadership. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

OCTOBER 15, 2020

And negative articles, of the techlash variety, seem to be good attention-grabbers. And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. He tweeted: I rarely cuss in writing. PR Implications.

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Leadership Social Media Trends Facebook 282

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Thought leadership events keep on giving. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

Flack's Revenge

MARCH 9, 2021

This NY Times article explains how a brand name becomes generic. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. Most who work in and write about AI understand the importance of inference acceleration.

Case Study 266

Case Study Marketing Software Technology 266

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles. So what’s a PR pro to do?

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Stern + Associates

MAY 24, 2016

Let’s write an article for Harvard Business Review! The post Six Questions to Build Strategic Thought Leadership appeared first on Stern Strategy Group. Let’s do a video! What should it be about? We need a new website! What design do we like? What’s the topic?

Leadership 49

Leadership Groups Video Writing 49

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. You can find her on Twitter or writing for the Global Alliance’s website or newsletter. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. So, you’ll also need to judge the quality of the writing itself.

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Analysis SEO Guidelines Google 90

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. So, they must be monitored and analysed closely. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Who is your audience? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. We'd love to hear your feedback.

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Infographics Writing Content Marketing Education 40

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Thought leadership strategy.

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Crisis Management B2B Reputation Advertising 238

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. In fact, when it comes to having a bylined article, it should never be a one-time thing that a person does and then forgets about it. Publishing the Byline.

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Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

When sharing coverage, it’s a keen opportunity to highlight the unique monthly visitors for the media outlet, any viewership numbers the site may track per article views, or even any social posts from notable influencers.

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Internal International Meeting Leadership 310

Sword and the Script

JULY 26, 2022

For any non-marketers out there, paid media is when you pay to place an article with a particular website. No matter how good the article is, that fact will affect the reader’s perception of the content. PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing.

Media 174

Media Pitching Agency Guidelines 174

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. news articles). It appears as sponsored articles, videos, or social media posts. What is a Bylined Article ? sponsored posts).

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Viral Crisis Communications SEO Reputation 52