Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. Contributed articles are an important way to earn visibility for new ideas, especially the sort that has not been covered by the media or isn’t generally well understood. A Data-Driven Answer for B2B].

Leadership 60

Leadership B2B Pitching Technology 60

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

Leadership 83

Leadership Print Training Radio 83

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. news articles). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Intangible assets include people , relationships , reputation …our territory. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, the band wants the article to portray them as musical geniuses – great PR!

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

JULY 26, 2022

For any non-marketers out there, paid media is when you pay to place an article with a particular website. No matter how good the article is, that fact will affect the reader’s perception of the content. PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing.

Media 171

Media Pitching Agency Guidelines 171

5W PR

MAY 26, 2021

With business models changing to online, it’s high time that companies invested in public relations strategies which create and maintain their reputations. When a company enhances its reputation through various unique public relations strategies, it’s likely to make new leads. What is Public Relations?

Publicity 88

Publicity Reputation Advertising Advertising 88

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. There are five key components to public relations that should all work together to build and improve your company’s reputation. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You don’t have to convince a journalist to write your story.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Who is your audience? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I He did excellent work.

Publicity 59

Publicity Reputation Energy Crisis 59

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig.

Education 52

Education Reputation Leadership Technology 52

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. You’ve held numerous leadership positions over your storied career.

Publicity 174

Publicity Leadership Corporate Agency 174

Doctor Spin

APRIL 5, 2023

In this article, I’ll outline the top 10 PR strategies for small businesses and how each one can help you reach your goals. Reputation —Reputation plays a huge role in public relations for small businesses. Learn more about thought leadership. Provide them with resources if needed. Learn more about backend activism.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

In this article, I’ll outline the top 10 PR strategies for B2B and how each can help you reach your goals. Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

JULY 6, 2022

To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

David PR Group

FEBRUARY 22, 2019

For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. Thought leadership builds name recognition and credibility which can lead to new opportunities. What does it reap? –John.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. Here’s Marcel’s write up. I shared an article that I wrote four years about the wit and wisdom of middle age. It’s one of my favourite pieces of personal writing.

Marketing 81

Marketing Measurement Government Report 81

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Your shares will help build a reputation as a future source who drives results for them. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

PRSay

DECEMBER 19, 2018

in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Other notable stories that members responded to include an essay in The Atlantic on combatting workplace ageism in the media industry, a CNBC piece on the lack of diversity at Nike’s offices and an article in Inc.

Trends 110

Trends Crisis Corporate Leadership 110

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Contently - Strategy

NOVEMBER 3, 2021

As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Fact-checking becomes even more important when you’re writing about sensitive topics. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”. PR tech mentions.

Software 85

Software Pitching Internal International 85

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. Most businesses rely not only on their brand equity, but market reputation and repeat clients. The reputation of a brand is ideally in alignment with each tweet, blast or post distributed online.

SEO 120

SEO Creativity Mobile Journalism 120

Wadds Inc.

JULY 6, 2022

To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 73

Publicity Ethics Training Education 73