Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)


an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. About its leadership?

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The importance of solid messaging and storytelling

PR Daily

Narrative takeaways: Daily sessions to ascertain your senior leadership’s thoughts on the latest news are preferable. Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. We all agreed that would make the perfect backdrop for a leadership message, but it took a little doing. Write a good script.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content. Write well.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Would the data support my premise that the blog strives for thought leadership?

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Credit: Giving Compass (www.givingcompass.org).

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. They’ve been measuring what’s easy,” she says, “and that’s not what’s valuable to senior leadership these days.”. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily.

Increasing Your Media Coverage Through Storytelling


We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

How to be an authentic storyteller

Public Relations Sydney

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney. Articles Thought leadership Writing Entrepreneur Expertise Experts from unknown to expert personal branding storytellingAny successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.

3 reasons why you should let us write your content

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article. The post 3 reasons why you should let us write your content appeared first on PR Daily. Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

How storytelling skills bolster your industry cred

PR Daily

What are the ways you can distinguish yourself as a communicator and PR professional to get promotions and leadership roles? Storytelling is at the heart of good public relations. Everyone at JPA must take (and pass) a writing test. The post How storytelling skills bolster your industry cred appeared first on PR Daily. Carrie Jones of JPA Health points to the basics.

4 tips to cut the corporate speak and connect

PR Daily

Here’s how to counter uncertainty with authenticity in your writing. Here’s how to revitalize your writing, messages and even speeches with more empathy, humility and humanity when it’s needed most: 1. You have to write like you talk. It’s not enough to just write from the heart.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

COVID-19 Crisis Communications Executive Communication Leadership Communications Marketing PR Industry Storytelling Writing & EditingAfter a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically.

Infographic: 8 keys to rediscover your writing magic

PR Daily

In “How to discover your writing genius (and do your best work),” she relays her own recent struggles to remain productive amid such grim global circumstances. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?”

10 creative ideas to emerge from COVID-19 ennui

PR Daily

Write cards or even letters and drop them in the mail. Sue Horner is president of Get It Write. Content Marketing Crisis Communications Leadership Communications Storytelling Visual & Video Communications Writing & Editing

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co.

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8 tips to help demystify the creative process

PR Daily

Write Your Ideas Down. Writing your idea down (or typing/speaking it into a note-taking app) is an exercise in letting go. When you’re finished, write whatever word is in your head. Then write the next word that comes to mind—then the next, then the next.

How the pandemic has revealed a need for new comms skills

PR Daily

Empathetic leadership has never been more valuable to the teams you lead each day.”. In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. You need to write.

5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

So that’s the dissenter’s hope: that they are writing not for today, but for tomorrow.” Remember to play the long game, whether you’re writing a communications plan or you’re offering an opinion.

5 ways to foster creativity in your PR and marketing team

PR Daily

Content Marketing Executive Communication Leadership Communications Media Relations Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingThe ability to find unique solutions isn’t an innate trait.

What PR pros can learn from tech-support reps

PR Daily

So, before you pick up the phone to call the help desk—or your geek niece or nephew—write down that message verbatim. Content Marketing Leadership Communications Media Relations Storytelling Visual & Video Communications Writing & Editing

Question of the Month: What Inspires Your Writing?


In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. “My writing is inspired by my passion for diversity and inclusion — I keep this lens in mind when I write. I aim to be as inclusive as possible — including in my writing.”

5 tips to increase trust in the COVID-19 era

PR Daily

That leaves your communicators and leadership to clean up a trail of misinformation.”. With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will? Trust matters more than ever.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? The company has invested not only in the idea but in a process and leadership to actually execute on the program. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. Marketing PR B2B creative marketing storytelling unscripted marketing

5 ways to tap the power of frontline managers in your communications chain

PR Daily

Ragan’s Communications Leadership Council asked three internal communications executives for their tips for activating their managers as organizational communicators. Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees.

Why brands must focus on their relationship to consumers’ needs

PR Daily

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How PR pros can lead the conversation during COVID-19

PR Daily

COVID-19 Crisis Communications Executive Communication External Communications Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications Writing & Editing

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

ICON 2018 Preview: 4 Questions With Writing Expert and General Session Speaker Ann Handley


Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct. You don’t have to use a quill pen and Heirloom stationery and write beautifully. What’s your definition of good writing?

Back to school for brands: Get “in shape” with a message triangle

PR Daily

COVID-19 Crisis Communications Executive Communication Leadership Communications Media Relations PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

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5 tactics for successful survey research in times of uncertainty

PR Daily

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ICON Recap: Alice Randall on Storytelling and the Influence of African-Americans in Country Music


She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No. I write about what matters to me — that I also think matters to other people.

5 ways to improve, refine and streamline your business right now

PR Daily

Try “ask me anything” sessions on platforms such as Slack to help team members feel connected to leadership—and each other. Effective communication still requires clarity, persuasive writing, room for dialogue, timing and knowing your audience.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Branding Crisis Communications Employee Engagement Executive Communication Internal Communications Leadership Communications Storytelling The Consultant is In Visual & Video Communications Writing & Editing