ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Because of this, they are often much more accessible. This is why the trend of podcasts is growing.

Leadership 62

Leadership Exercises Trends YouTube 62

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

PR in High Definition

FEBRUARY 22, 2024

For instance, did you know that in French copywriting, conclusions should avoid summarising the article, and instead bring something new to the table? Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered.

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Most PR programs will supplement the social elements with content and other tactics that drive thought leadership. They can include op-ed pieces, bylined articles, conference speaking engagements, and profiles in business and trade press to showcase their commitment to employee well-being and community involvement.

Brand 156

Brand Branding How To Employee 156

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5 million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. When sharing coverage, it’s a keen opportunity to highlight the unique monthly visitors for the media outlet, any viewership numbers the site may track per article views, or even any social posts from notable influencers. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. . Twitter was the top brand in terms of engagement, earning 545k (18%) overall.

Twitter 148

Twitter Brand Branding Retail 148

Doctor Spin

DECEMBER 30, 2023

Positive reinforcement is critical in fostering an open and transparent internal communications culture. This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Leadership = Communication?

Leadership 52

Leadership Internal International Employee 52

Onclusive

APRIL 4, 2023

A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further. Set up alerts for mentions of your CEO so you can monitor the coverage and analyze the sentiment of the article or broadcast.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5 million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Gender pay gaps and unequal access to leadership opportunities persist, as does the unequal distribution of household and care tasks so sharply highlighted by the pandemic.

Leadership 93

Leadership Groups Viral Crisis 93

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Sounds like the Verge article.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Onclusive

MARCH 11, 2021

By only promoting successes internally, you could be missing-out on correcting actual problems. Another could be conceding a competitor out-paced you in coverage quality, so you can justify more funding to produce thought leadership content. Demonstrate What’s Working; Fix What’s Not. Add Power to your KPIs.

Measurement 150

Measurement Analysis Data Blogging 150

Wadds Inc.

JANUARY 5, 2024

The chair and non-executive director provide external focus, with the internal perspective provided by the managing director (or CEO), finance director and any executive directors reporting to the MD. With the majority of our global leadership team being in their first leadership role, the consultation from Sarah at Wadds Inc.

Leadership 52

Leadership Government Policies Ethics 52

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

We urge our clients to differentiate between deliverables (earned media coverage, bylined articles, speaking opportunities secures) and outcomes (sales growth, perception changes). It can generate great coverage tied back to the company and allow opportunities for thought leadership. Both are important but one should lead to the other.

Agency 149

Agency Internal International Course 149

Ethical Voices

SEPTEMBER 1, 2022

This week in public relations ethics there were some really interesting articles that look at duty, leadership and the need for counsel. This article generated a lot of discussion among my peers. How to be an ethical leader – Business News Daily had an interesting article on how to be an ethical leader.

Ethics 72

Ethics Company Survey Leadership 72

Katie Paine's Measurement Blog

JULY 10, 2023

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. The next two articles require a subscription to The Measurement Advisor newsletter. You are reading an article from it right now.)

Measurement 98

Measurement Communications How To Survey 98

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. news articles). It appears as sponsored articles, videos, or social media posts. What is a Bylined Article ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable.

Publicity 150

Publicity Conference Film Advertising 150

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. The focus of the first article is to review the key concepts of value, purpose and contribution of the communications function to organizational success. What is the value of communications in an organization?

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

JULY 27, 2020

To avoid overwhelming and alienating the reader, each article or individual piece of employee communication should focus on just one to three ideas. This includes strengthening leadership at all levels and strengthening capability across our organization. Aim for an eighth-grade reading level. How did we do?

Employee 197

Employee Leadership System Corporate 197

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. The study found, “8% of media pitches sent to journalists resulted in a published article.”.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Sounds like the Verge article.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Melissa Agnes

APRIL 9, 2018

It is also worth noting that the names of these three groups are descriptive for the book (and this article); they are not the actual names you should use within your organization! These three groups are: The leadership team. The responsible team. The scenario-specific assessment groups. For example, consider a cybersecurity crisis.

Resources 180

Resources Crisis Management Crisis Government 180

Buchanan PR

FEBRUARY 14, 2024

The plan should outline the response team members – which should consist of PR and Communications team members, legal counsel, hospital or company leadership, and operations personnel – along with the roles and responsibilities of all members.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

PRSay

MAY 5, 2021

In addition to numerous articles and papers, Kelly was the author of two award?winning As a PRSA member for more than 40 years, Kelly held various leadership roles, including as a member of the Board of Directors in 1994-1996.

Education 158

Education Journalism Leadership Resources 158

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships. The study was supported through two grants from the Arthur W. Page Center. Chapter 10 Conclusion: Everyday Practices.

Ethics 115

Ethics Journalism Conference Study 115

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133