Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. news articles). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To facilitate relationships and build trust with internal and external stakeholders and communities. To build and enhance organisational reputation. Code of ethics or rules of professional conduct. To provide contextual intelligence.

Publicity 72

Publicity Ethics Training Education 72

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. Internal comms metrics.

Software 86

Software Pitching Internal International 86

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product.

SEO 120

SEO Creativity Mobile Journalism 120

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Karen Freberg

OCTOBER 17, 2021

However, after reading this latest article that came out from Public Relations Review , I feel I had to say something. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. What was the review process like?

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” Muck Rack detects an increased article volume in an automated coverage report so your team can investigate and take necessary action if needed,” according to the announcement.

Employee 137

Employee Software Survey Tools 137

PR Job Coach

SEPTEMBER 10, 2013

Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns.

Pinterest 120

Pinterest Case Study Internal International 120

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 100

Crisis Crisis Management How To Viral 100

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Code of PR Ethics? ). Journalists produce 10+ articles per week. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 178

Survey Marketing B2B Study 178

Stern + Associates

JANUARY 6, 2022

Gosline’s recently co-authored Harvard Business Review article illuminates how business schools play a critical role in creating value for Black stakeholders and customers. Navigating the Ethics of Artificial Intelligence. Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication.

Ethics 75

Ethics Community Internal International 75

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

AUGUST 31, 2018

I thought this recent WaPo article was interesting. I thought this recent WaPo article was interesting. Also, while the distrust in the news media is an entirely different article, I don’t think journalists can simply say it’s other people’s fault for the distrust. I thought this recent WaPo article was interesting.

Media 112

Media Journalism Report Video 112

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread.

Publicity 40

Publicity Ethics Creativity Travel 40

Flatiron Communications

NOVEMBER 28, 2018

The opacity with which Facebook addressed its mounting crises and the company’s contradictory internal and external posturing goes counter to the ethos of savvy crisis managers. Within 24 hours, Facebook took the following five actions: — Refuted the Times article on its website. — Served up Mark Zuckerberg to reporters by phone.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Melissa Agnes

MARCH 15, 2016

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. That same article reported that Whole Foods Market’s co-CEO, John Mackey, is a chairman on the executive board of the Center, and a strong admirer of Gafni.

Reputation 100

Reputation Brand Branding Ethics 100