Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Sword and the Script

MAY 25, 2021

I first learned of the study in an article published on Marketing Charts , which zeroed in on the drivers of trust. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. and 40% in the U.K.

Brand 109

Brand Branding Survey Customer Service 109

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

DECEMBER 7, 2020

While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select (and anonymous) employees. There was a 1988 BusinessWeek article that mentioned “secret sauce”, also when describing CD-ROM tech.

How To 194

How To Wikipedia Engineering Web 194

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

JANUARY 16, 2024

They employ 20 employees. b) The second way is to search for articles that are related to the topic you want to pitch. Propel says it has indexed that billion articles and provides the ability to filter results by language, location, date and outlet. The customer service is above and beyond as well.”

Software 144

Software Pitching System Analytics 144

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. LinkedIn has always been recognized as a place of high-quality educational articles. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

SEPTEMBER 18, 2018

Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Horrendous customer service. Do you think that’s true? To me, these tactics feel forced and out of character–especially for brands like Comcast.

Social Media 79

Social Media Brand Branding Media 79

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. But the storytelling should go beyond the founders and employees. For more on experiential PR, see this PR Week article.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Landis PR

NOVEMBER 1, 2021

They should be embedded in the product, sales and customer service pipelines and flow from the top of the organization. If your company policies and practices don’t quite support a “customer is always right” attitude, then don’t say that they do. That customer service pledge? Recommended articles: .

Reputation 52

Reputation Customer Service Analysis Exercises 52

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 2, 2021

Top shared articles (linked). Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. What I do like about her article is that’s she’s driving a conversation about PR technology. Articles, blog posts and content picks. Twitter handle. Twitter bio. Email (if available).

Company 154

Company Tools Technology Software 154

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” “If I put them on hold did that make them unhappy? So, what’s the bottom-line?

Company 51

Company Customer Service Analytics Ethics 51

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. LinkedIn has always been recognized as a place of high-quality educational articles. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR Matters

MAY 27, 2014

Alternatively, consider the behaviour – the actions, communications and customer service – of successful companies, such as Ben & Jerry’s , innocent drinks , Dove and Southwest Airlines. They value their employees as much as those who value their brands. Sadly, those tiresome words and phrases are not the only bad language.

Airlines 162

Airlines Advertising Advertising Customer Service 162

Cision

AUGUST 31, 2015

We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

5W PR

APRIL 4, 2017

Talk to employees about extracurricular activities and share their stories with the local newspaper, then share those articles on social media right after it comes out as well as about a month later, and then maybe again six months later. Have free drop-off and pick-up service to a nearby amusement park or other activity.

Hotels 74

Hotels Local Travel Social Media 74

PRSay

MAY 18, 2016

*This article was provided by Cision, a PRSA partner. This article was provided by Cision, a PRSA partner. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PR Fuel

DECEMBER 10, 2017

Testimonials —Share an anecdote from a long time customer so that visitors can feel more at ease with your customer service, which helps them make a purchase. Details —While you are writing your content for the sales page, include details on the company, its founder, and its employees. Talk to us in the comments.

Writing 55

Writing Customer Service Employee Company 55

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 95

Community Communications Case Study Customer Service 95

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. The Security and Exchange Commission (S.E.C.) As punishment for the systematic abuses, the S.E.C.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. In the interest of starting the new year off right, with a clean slate, I’ll make a confession. I’m a junkie. I’m talking about perfectionism.

Case Study 60

Case Study Construction Exercises Media Training 60

Sword and the Script

OCTOBER 27, 2020

Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service.

Pitching 87

Pitching Media System Tools 87

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. This platform is primarily utilized for recruiting potential employees and generating business leads. Related Article: Building your social media marketing strategy for 2022 , Sprout Social.

Social Media 52

Social Media Consumer Brand Branding 52