Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Sword and the Script

MAY 25, 2021

I first learned of the study in an article published on Marketing Charts , which zeroed in on the drivers of trust. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. and 40% in the U.K.

Brand 109

Brand Branding Survey Customer Service 109

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

DECEMBER 7, 2020

While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select (and anonymous) employees. There was a 1988 BusinessWeek article that mentioned “secret sauce”, also when describing CD-ROM tech.

How To 194

How To Wikipedia Engineering Web 194

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. LinkedIn has always been recognized as a place of high-quality educational articles. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

SEPTEMBER 18, 2018

Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Horrendous customer service. Do you think that’s true? To me, these tactics feel forced and out of character–especially for brands like Comcast.

Social Media 79

Social Media Brand Branding Media 79

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. But the storytelling should go beyond the founders and employees. For more on experiential PR, see this PR Week article.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52

Sword and the Script

MARCH 2, 2021

Top shared articles (linked). Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. What I do like about her article is that’s she’s driving a conversation about PR technology. Articles, blog posts and content picks. Twitter handle. Twitter bio. Email (if available).

Company 154

Company Tools Technology Software 154

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. LinkedIn has always been recognized as a place of high-quality educational articles. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR Matters

MAY 27, 2014

Alternatively, consider the behaviour – the actions, communications and customer service – of successful companies, such as Ben & Jerry’s , innocent drinks , Dove and Southwest Airlines. They value their employees as much as those who value their brands. Sadly, those tiresome words and phrases are not the only bad language.

Airlines 162

Airlines Advertising Advertising Customer Service 162

5W PR

APRIL 4, 2017

Talk to employees about extracurricular activities and share their stories with the local newspaper, then share those articles on social media right after it comes out as well as about a month later, and then maybe again six months later. Have free drop-off and pick-up service to a nearby amusement park or other activity.

Hotels 74

Hotels Local Travel Social Media 74

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PR Fuel

DECEMBER 10, 2017

Testimonials —Share an anecdote from a long time customer so that visitors can feel more at ease with your customer service, which helps them make a purchase. Details —While you are writing your content for the sales page, include details on the company, its founder, and its employees. Talk to us in the comments.

Writing 55

Writing Customer Service Employee Company 55

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 95

Community Communications Case Study Customer Service 95

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. The Security and Exchange Commission (S.E.C.) As punishment for the systematic abuses, the S.E.C.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. In the interest of starting the new year off right, with a clean slate, I’ll make a confession. I’m a junkie. I’m talking about perfectionism.

Case Study 60

Case Study Construction Exercises Media Training 60

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. This platform is primarily utilized for recruiting potential employees and generating business leads. Related Article: Building your social media marketing strategy for 2022 , Sprout Social.

Social Media 52

Social Media Consumer Brand Branding 52

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

MAY 2, 2013

Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Send them a survey asking for feedback and input.

Blogging 111

Blogging SEO Web Google 111

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

Prohibition

JANUARY 7, 2022

In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. and while that may be true, the risk is always there.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

MaccaPR

OCTOBER 14, 2015

Additionally, you can decide what kind of articles you would like to see. Similar to the popular dating app Tinder , you can swipe right to ‘save’ an article or left to ‘skip’ it; LinkedIn’s algorithm will tailor future articles for your newsfeed. Take Arianna Huffington for example. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. For example: Guest post outreach: Share two of your recent articles that have been published in relevant and quality outlets. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Waxing UnLyrical

APRIL 13, 2012

The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates. If you know a person outside of the confines of the office, you’re much more likely to understand why a manager is making that decision, or why an employee is challenging you on a specific issue.

Employee 63

Employee Groups Blogging Twitter 63

Reputation Us

SEPTEMBER 7, 2016

And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60