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Don’t Be Vanilla!

PR for Anyone

According to HomeLight, there are over two million real estate agents in the United States. Below are some things you can do to position yourself as the expert in real estate: Establish a great brand. Be the peanut butter fudge mocha of real estate. And read more articles at [link].

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How to Make a Great LinkedIn Profile

PR for Anyone

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). This is prime real estate on LinkedIn. Remember, real estate is a referral business. Remember, this isn’t Facebook.

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Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. City Pages recently ran an article discussing just that. In order to do that, like any good real estate agent will tell you, he needs brand awareness.

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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Then, you can further evaluate the true impact of these articles on reader engagement.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

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Are You Ready for the Metaverse?

PRSay

In Zuckerberg’s metaverse, many physical objects in the real world, as well as people’s family members, friends and coworkers, would be replaced by cartoon holograms viewed through virtual-reality goggles. A recent Time article recounts, “The word ‘metaverse’ is often traced to Neal Stephenson’s 1992 dystopic, cyberpunk novel Snow Crash…”.