Branding luxury real estate—insights and inspiration from the experts

Agility PR Solutions

Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. Public Relations branding

6 strategic tips for next-level real estate PR

Agility PR Solutions

Competing in the real estate industry can feel like an overwhelming thing to do at times. The post 6 strategic tips for next-level real estate PR appeared first on Agility PR Solutions. Public Relations branding

What real estate can teach marketers about social media

PR Daily

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money.

Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. In order to do that, like any good real estate agent will tell you, he needs brand awareness.

Real estate PR—how to improve your reputation as a landlord

Agility PR Solutions

The post Real estate PR—how to improve your reputation as a landlord appeared first on Agility PR Solutions. Public Relations brandingIf you plan on managing a rental property (or more than one), you should know that your reputation matters.

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” Branding Business Communications Digital Storytelling Examples About Us section B2B content B2B storytelling B2B websites business communications storytelling techniques website about usThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section.

3 ‘boring’ brands that have made a social media splash

PR Daily

What if my brand is just too boring ?”. Luckily, the most important principles of making a “boring” brand interesting in social happen to be some of the same fundamentals that make any brand interesting in any medium: Know your brand.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand

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Quantitatively Measuring Reputation for your Brand

TrendKite

For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s our brand reputation. Public Relations Measurement Brand Reputation Management

Will The Election Kill Brand Trump?

ImPRessions - Crenshaw Communications

Is Donald Trump’s presidential run just a giant PR push for his brand? In its filing documents, the campaign values the brand and its associated “deals and brand developments” at $3 billion. The brand is truly central to its business now and for the future.

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Brands Bungle Response To Michael Cohen Scandal

ImPRessions - Crenshaw Communications

Responding to embarrassing news – in real time. ” Cohen is a New York lawyer with a background in real estate, not regulatory reform or tax policy. Apparently realizing this, Novartis launched into the same real-time updating mode that AT&T adopted.

Brand 166

Which brands are scoring big at the World Cup?

PR Daily

Many companies are looking for opportunities to align their marketing and branding strategies with the global soccer phenomenon. Chinese companies, in particular, are buying more ad time and real estate than ever before to keep up with the trend.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand voice on Facebook. Your brand on Twitter.

Brand 103

Indy 500 Brands: The Social Media Champs

Cision

Real-time social media coverage of the 100th running of the Indianapolis 500. First we started off our monitoring with a classic battle of the brands: Honda vs. Chevy. These two big-name car brands are the only ones you’ll see on the Indy 500 race track.

3 essential online monitoring tactics for informed brand building

PR Daily

The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property. What does it say about your brand?

Visual Content and your Brand

The Proactive Report

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. VISUAL REAL ESTATE. It seems like brands are already connecting the dots in terms of budget.

For Father’s Day, brand managers are spotlighting dads

PR Daily

With Father’s Day looming, brand managers nudge consumers to share their favorite fatherly moments and advice instead of urging them to buy a simple gift or card. The real estate group doesn’t want its customers to give their dads literally nothing on Father’s Day.

Your Story Needs White Space

ReimaginePR

As marketers, we have to think like script writers, musicians and even real estate agents. Blog Brand Storytelling PR Advice Reimagine PR Storytelling TechniquesHave you ever tried to sell your home? Remember just how much decluttering you had to do?

4 tips for finding a marketing partner

PR Daily

Partnering with another business and combining your marketing efforts is an inexpensive way to elevate your brand identity, increase your exposure and reach new potential customers. As an example, a real estate agent could partner with a local furniture boutique.

Hasbro’s ‘Millennial Monopoly’ sparks backlash online

PR Daily

Below, the game’s tagline reads: “Forget real estate. So rather than collect cash and real estate, as in traditional versions, players collect experiences such as dining at a vegan bistro or doing a meditation retreat—or simply staying in their parents’ basement.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand.

5 Tips for Getting Into Live Streaming

Cision

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. .

The Barbara Corcoran Report: Her Best PR Trump Cards

Social PR Chat

Entrepreneurs wondering if PR is worth the effort may have a whole new respect for the power of the press thanks to real estate icon Barbara Corcoran. The Times made Barbara Corcoran the “go to girl for real estate” when she put out “The Corcoran Report” by churning out statistics.

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Social Media Marketing for Complete Beginners

ReimaginePR

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Is a real photo, not a stock photo. Most social media platforms give you the opportunity to visually communicate your brand message.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Content Marketing for the Purpose of: Brand Awareness. WeAreCisco Talent Brand Social Media Recruiting, Cisco (@WeAreCisco). Employer Brand Marketing, T-Mobile US, Inc. Life at Cisco Blog—Cisco Talent Brand, Cisco (@WeAreCisco). Brand Journalism.

How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale.

Putting the “PR” in Partnership Relations

PRSay

Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. For its smart home partners, Coldwell Banker has been able to offer speaking and panel opportunities at high level real estate conferences.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Brand Messaging or Positioning Campaign. Creating the “Autonomous Brand Safety” Category for CHEQ,Clarity PR. Brand Building Through Executive Visibility: Revolutionizing Trucking & Logistics, Haymaker. From Crazy Rich to Crazy Real Singapore, Bullfrog + Baum.

30 jobs in the PR and marketing world

PR Daily

8z Real Estate. Berkshire Hathaway HomeServices Ambassador Real Estate. Cause marketing and brand initiatives director—National 4-H Council (Maryland). Director, brand strategy—Cengage (Michigan). Workplace culture is about more than flashy amenities.

How marketers can widen their reach on LinkedIn

PR Daily

If you want to increase your LinkedIn exposure and better market your brand, get in the habit of asking for recommendations. Recommendations take up a huge chunk of real estate on LinkedIn’s app. RELATED: Produce content that boosts lead gen, brand awareness and reputation.

PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers prefer a more personalized pitch that allows them to understand that you have paid attention to who they are, what their voice is and why your brand fits their audience.

4 alternatives to an edgy messaging campaign

PR Daily

However, not every brand feels comfortable with the associated risk. Sure, they didn’t achieve the level of success you wanted, but they didn’t adversely affect the brand’s integrity, either. Other branded content introduces products to potential buyers, and so on.

'Modern Family' ad placement emphasizes storytelling

PR Daily

The show’s often bumbling father, Phil Dunphy, has always been employed as a real estate agent on the show, but last week he came out as a “Realtor.”. RELATED: Produce content that boosts lead gen, brand awareness and reputation. Watch this space for Phil Dunphy’s Real Estate #Philsosophies , coming soon. One of the organization’s reps told Associated Press that Burrell’s character was the ideal everyman to represent the brand. “We

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

For example, Curbed’s Stories take followers deeper into its real estate posts. Launch branded content. The brand, New Amsterdam Vodka, is featured as a prop in a humorous video, which is on par for the publisher.

9 ways to polish your LinkedIn profile

PR Daily

Children, friends and animals are not recommended—unless that’s part of your personal brand. Don’t waste this prime real estate by regurgitating what’s already in your profile.

5 writing secrets to bolster your email campaigns

PR Daily

Next, remember real estate for your subject lines is very limited. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin.

Copywriters, are you committing these 7 deadly sins?

PR Daily

We know the ins and outs, the features, the great team behind the product, so it’s tempting to spend valuable real estate in an article waxing poetic about our company and our product. Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. And, please send links to the brand’s page.

What about Snapchat? Part 1 of 2

Shift Communications

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind.

Your End-of-Year PR Checklist

Critical Mention

Many brands announce year-end promotions. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back.