Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. It was a very humbling experience. Reddit data.

Reddit 179

Reddit Software B2B Technology 179

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. It can be leveraged for lead generation, brand reputation, and loyalty building. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Take a good, analytical look at your strengths, your weaknesses, the mistakes you’ve made, and the lessons you’ve learned.

Media 176

Media Pitching Agency Guidelines 176

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. AI-assisted pitches. “AI Signal AI Acquires Kelp . Terms were not disclosed.”.

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Sword and the Script

APRIL 6, 2021

Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

NewsWhip

JANUARY 12, 2023

Reputation management. The real-time predictive capabilities around topics like reputation are extremely important,” says Lofgren about why more companies are gravitating towards NewsWhip. That context is essential, particularly for reputational management, says Lofgren. Turning insights into action.

Tools 78

Tools Communications Media Reputation 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It all comes back to accurate tracking of progress toward specific, measurable key performance indicators or KPIs.

How To 257

How To Interviews Measurement Storytelling 257

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? lens to planning for our clients.

Media 95

Media Sports Agriculture Pitching 95

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools.

Publicity 88

Publicity How To Social Media Trends 88

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole.

How To 245

How To Media Report Interviews 245

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. Agency order books are still moving, but clients are cautious.

Agency 98

Agency Publicity Marketing Banking 98

Burrelles Fresh Ideas

AUGUST 2, 2023

Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 75

Radio Television Media Local 75

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Analytics and ROI. Harder to pitch. Additional duties.

Communications 128

Communications Crisis Internal International 128

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 147

Instagram Technology Resources Employee 147

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Contently has a feature to solicit ideas from your freelance team called pitch requests. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. You can then start to fine-tune the route forward.

Community 92

Community How To Marketing Data 92

Stephen Waddington

MAY 5, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. History and members are informing the CIPR’s 70th anniversary project. Work in progress.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

ImPRessions - Crenshaw Communications

MAY 23, 2017

Then see what the analytics show. Use analytics as a guide for content. Steven Levitt , Co-author of Freakonomics once said “Data, I think, is one of the most powerful mechanisms for telling stories. The benefits of blogging for driving visibility, building reputation, and conveying expertise are significant.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Third, the data analytics on the backend isn’t just for journalists. If you write a newsworthy press release and pitch it to the right people at the right time, your chances of coverage go up.

Survey 104

Survey Report Media B2B 104

Mindful Marketing

JUNE 22, 2015

It’s bad enough that the PR industry already suffers from a tainted reputation when it comes to media relations skills. Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. 2017 PR Takeaways. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100