The Resolution Blog

MAY 24, 2017

Objectives Raise awareness among HR managers, SME owners and resellers (specifically accountants, consultants and financial advisors), as evidenced by rising levels of hits to site, by 100% in six months. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 136

Measurement B2B Google Financial 136

Stern + Associates

DECEMBER 1, 2022

Smart collaboration is the best way to accomplish a company’s strategic, financial, and talent goals. Never giving mere speeches, Dr. Gardner customizes every presentation, often based on significant upfront diagnostic work that identifies collaboration barriers, structural and cultural impediments and leadership opportunities.

Measurement 62

Measurement Automotive Employee Financial 62

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Financial 134

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Becky Saeger, Board of Directors, E*Trade Financial. “I Analytics was still at the early stage. I report into the chief marketing officer.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

PRSay

APRIL 21, 2021

If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Google Analytics and Google Search take it up a notch to assess PR outcomes. Predictive analytics represent a popular topic but it’s not yet common in practice. My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

Sword and the Script

MAY 18, 2021

Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write. 29% said, “more research-based, thought leadership content covering topical issues.”.

Study 167

Study Communications Survey Pitching 167

PRSay

AUGUST 17, 2023

Organic social focus Threads’ current lack of paid options and comprehensive analytics restricts its usage to organic social strategies. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

NewsWhip

NOVEMBER 6, 2023

To illustrate, he points to a request about how the company’s latest financial results ranked not only against its competitors’ releases but also relative to all other stories that day in terms of public attention. The depth of the data generated by NewsWhip is also helping Mason and his team to answer questions they couldn’t in the past.

Trends 78

Trends Data Tools Resources 78

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought'

Crisis Management 266

Crisis Management Crisis System Policies 266

PR 20/20

MAY 9, 2023

Integration with payment gateways enables secure online payments, making it easier for members to renew their memberships and for associations to manage the financial aspects of their organization. Inbound content marketing is effective for associations because it enables them to establish thought leadership and showcase their expertise.

Strategy 81

Strategy Marketing Tools Report 81

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Get senior leadership involved in their thoughts on your industry. Use quotes from your staff on their perspective on their department. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Get senior leadership involved in their thoughts on your industry. Use quotes from your staff on their perspective on their department. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Get senior leadership involved in their thoughts on your industry. Use quotes from your staff on their perspective on their department. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. There are financial costs that often cannot be sustained. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. So far in 2018, 101.9 million articles and 5.6 What does this all mean? The news cycle is faster.

How To 68

How To Pitching Report Interviews 68

PRSay

JANUARY 13, 2021

Organizational strategy, financial performance, executive communications. Michael DesRochers is co-founder and managing partner for PoliteMail , a provider of email measurement and analytics software for Microsoft Outlook and Exchange. Here are some of the most common communication sender areas. HR policies, procedures, training.

Internal 188

Internal International Data Communications 188

Sword and the Script

AUGUST 27, 2019

Just look at your web analytics for any given month. That isn’t to say that the former isn’t good, this post is an analytic dissection of the approach , not an evaluation of effectiveness. Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing. 2) Attract and retain an audience implies subscribers.

Content Marketing 87

Content Marketing Marketing B2B Web 87

Communications Conversations

JUNE 8, 2017

3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB. What is it about financial comms that keeps you wanting more? I worked with some of the smartest, most brilliant analytical people during my seven years at Piper Jaffray.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

MAY 8, 2018

4) A bigger role for marketing analytics. of budget to marketing analytics and see that growing to 20.4% B2B marketers from product organizations give analytics a score of 3.7 Comment: The comparisons of these results around marketing analytics to social media is striking. Natural leadership abilities: 17.1%.

Survey 62

Survey B2B Marketing Mobile 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet. Managing Multiple Clients — juggling various needs and priorities requires robust organizational and time management skills.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm. to $109 million.

Software 78

Software Case Study Technology Tools 78

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Digital has to be ingrained into the agency’s culture and talent.

Agency 40

Agency Marketing Financial System 40

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Trends 61

Trends Viral Analysis Crisis 61

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

PRSay

DECEMBER 7, 2016

Those questions evaluate, among other things, a candidate’s understanding of how employers and clients generate review and how their operations are conducted; how the PR function contributed to the financial success of the organization; how organizations are structured; and which divisions need to be involved in a communications program.

Analysis 60

Analysis Local Data Technology 60

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. The person needs to be analytical and process-oriented, but also have a general understanding of the different marketing motions and the tools required. I was very fortunate to find my unicorn.

Marketing 70

Marketing Measurement Analysis Data 70

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Source: Fend Off Reactionary Cuts ).

Survey 176

Survey Marketing B2B Study 176

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78