Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Top three comms challenges. Owned media is the top area of emphasis.

Survey 137

Survey Communications Measurement Internal 137

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. If you’d like to better understand how to effectively espouse your brand’s diversity and inclusion values, take a look at NewsWhip Analytics , where you can see over-time trends as far back as 2014.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 81

Survey Corporate Communications Financial 81

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 13) Storytelling the hottest trend in PR in 2018. 17) Combining analytics with creativity drives growth. Read more: Is the Buyer’s Journey Becoming Passé?

Survey 104

Survey Marketing B2B Content Marketing 104

Presspage

MARCH 13, 2018

Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. Storyteller. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing. It’s the nature of our modern world.

Technology 100

Technology Communications Training Newspapers 100

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Through the use of analytics, tech PR professionals can identify key metrics and trends to create campaigns that are tailored to the needs of their target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Don’t just rely on customers to increase word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist. Social reach.

Marketing 52

Marketing Technology Internal International 52

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. So that’s how we approach storytelling in our work as well.

Interviews 50

Interviews Marketing Financial Insurance 50

Stephen Waddington

OCTOBER 3, 2019

This is an agency model that covers a core group of employees supplemented by senior experts. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. This differentiates them from the holding group agencies.

Interviews 115

Interviews Agency Industry Measurement 115

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Stephen Waddington

MAY 16, 2019

He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. She urged encouraged students to hone skills in creativity, storytelling and pitching. “There’s an opportunity for rapid progression in a small company and learn lots of different things.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Analyzing the impact The analytical side of social media offers a treasure trove of data.

Social Media 93

Social Media Marketing Media Storytelling 93

Stephen Waddington

OCTOBER 3, 2019

This is an agency model that covers a core group of employees supplemented by senior experts. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. This differentiates them from the holding group agencies.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. You can use analytics tools provided by video hosting platforms (e.g., YouTube Analytics) and social media platforms (e.g., Google Analytics can also help you track website traffic and user behavior.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. But leveraging an end-to-end service like Contently—where strategy, ideation, planning, creation, distribution, and analytics are done in a single platform—can help your team get the job done. Leverage Data Analytics Tools to Drive Your Decisions.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees.

Tools 75

Tools System How To Software 75

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. Anyone can access the database to get certified in disciplines ranging from content marketing to business analytics to e-commerce. If your boss asks you to learn Google Analytics, that sounds daunting. We love email,” GE’s Chief Storyteller told us. “It

B2B 145

B2B Trends Video Course 145

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. The unified analytics give us the ability to show how communications are driving our strategic initiatives, including our digital transformation.”.

Pitching 78

Pitching Instagram Survey Data 78

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. “Content marketing will revolve more around individuals and storytelling components. 23) Analytics and emotions unite.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. Anyone can access the database to get certified in disciplines ranging from content marketing to business analytics to e-commerce. If your boss asks you to learn Google Analytics, that sounds daunting. We love email,” GE’s Chief Storyteller told us. “It

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 28, 2022

3) lack of employee experience (25%). Effective storytelling improves valuations. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 122

B2B Marketing Survey Software 122

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. Why do you work in PR?

Energy 53

Energy Measurement Internal International 53

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. So, who should earn a spot on your performance-driven inbound marketing team?

Marketing 43

Marketing Mobile Engineering Technology 43