The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

5W PR

JUNE 14, 2024

Moreover, AI-powered analytics can forecast the probable influence of PR and marketing campaigns, aiding in decision-making and resource distribution to optimize returns on investment. This shift allows teams to allocate more time to relationship building and personalized outreach, crucial components of successful, PR campaign activities.

Publicity 78

Publicity Analysis Healthcare Tools 78

Onclusive

JANUARY 5, 2021

We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions. In fact, the study respondents shared specific benefits that their company realized on a larger level due to the robust PR analytics provided by Onclusive: Lisen C.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

JANUARY 25, 2024

Onclusive Insights ‘ comprehensive analytics helps you benchmark your performance against competitors. Position your brand as a thought leader, ensuring that your messaging is not only timely but also resonates with the evolving interests of your target audience. This is how you build and maintain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Presspage

FEBRUARY 28, 2024

Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. Analyse and improve your crisis comms response with PR analytics Picture this: You’ve just survived a crisis.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 95

Trends Brand Branding Analytics 95

Sword and the Script

APRIL 23, 2024

Specifically, our survey found, revenue leaders are two to six times more likely to have advanced in-house capabilities such as data science and analytics, marketing automation, and account-based marketing. On average, the leaders are five times more likely to install technology serving these areas.”

Software 126

Software B2B Company Marketing 126

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Flack's Revenge

OCTOBER 25, 2017

Here are the product awards: Best of Show : Talkwalker analytics (won Most Innovative last year). Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Google Data Studio (great for analytics reports). Simply Measured social analytics (“great competitor dashboard”).

Tools 120

Tools Enterprise Analytics Case Study 120

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

PR in High Definition

JULY 28, 2022

Influencing the opinions of customers, partners and even the company’s own employees. So hopefully I’ve got the numbers people on board by now and with the introduction of Google Analytics 4, this tracking process is only set to become easier. GA4 will use AI and predictive analytics to provide highly granular visitor data.

Analytics 62

Analytics Reputation Employee Google 62

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. They employ 20 employees. Pitch analytics The pitching analytics are where Propel really shines in my opinion.

Software 144

Software Pitching System Analytics 144

5W PR

APRIL 25, 2023

By using predictive analytics and machine learning, AI helps businesses make more accurate predictions and informed decisions. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. This results in better outcomes and higher profits.

B2B 97

B2B Customer Service Data Analytics 97

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Burrelles Fresh Ideas

APRIL 9, 2024

Analyzing the impact The analytical side of social media offers a treasure trove of data. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. You can connect with him on X (formerly Twitter) or LinkedIn.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Onclusive

SEPTEMBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue.

Software 150

Software Analytics Data Technology 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

OCTOBER 10, 2023

You can use analytics tools provided by video hosting platforms (e.g., YouTube Analytics) and social media platforms (e.g., Google Analytics can also help you track website traffic and user behavior. Analyse the impact of your PR efforts and adjust your strategy as needed. Facebook Insights, Instagram Insights, etc.)

Video 88

Video Publicity Marketing Analytics 88

Stern + Associates

FEBRUARY 13, 2024

Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. Knowing how to leverage data analytics to empower their decision-making is a cornerstone for fostering decision intelligence around their key asset — their talent.

Internal 110

Internal International Groups Employee 110

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. To gain insights about how new companies can do that effectively, read the comprehensive whitepaper here , or learn more about how Onclusive’s PR Analytics solutions can help you boost your brand.

How To 221

How To Media Training Storytelling Financial 221

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Critical Mention

JANUARY 22, 2020

Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. I often tell our employees that collectively, they are the smartest group of people I know, and I believe that wholeheartedly,” Yount said.

Television 80

Television Radio Analytics YouTube 80

Critical Mention

FEBRUARY 23, 2021

Padhye’s placement on the PRWeek list marked the second year in a row a Critical Mention employee was named. Among the major features on the roadmap this year are improved analytics with a new Google Analytics integration, improved social coverage with Instagram and integrated email distribution and reporting for the Media Contact Database.

Analytics 78

Analytics Technology Instagram Leadership 78

Stern + Associates

JANUARY 4, 2023

Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. With tools like Google Analytics , you can see how many people are visiting your website, how long they’re staying and where they’re coming from.

Strategy 69

Strategy Marketing Leadership Print 69

Onclusive

APRIL 29, 2021

A crisis is always a vulnerable time for everyone involved, including your employees, customers and other impacted stakeholders. If the crisis is your responsibility, be accountable for it and apologize—being honest is key to building your brand reputation. DO emphasize with and support your stakeholders.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Deirdre Breakenridge

FEBRUARY 13, 2017

Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. All this Big Data may seem like it’d be a big pain if you’re not a well-versed analytics user, but that doesn’t have to be the case. Here are three ways to get comfortable with data even if you don’t love math.

Data 146

Data How To Big Data Engineering 146

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145