Onclusive
JUNE 2, 2021
If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?
The Hoyt Organization
SEPTEMBER 8, 2023
As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.
Sword and the Script
DECEMBER 21, 2021
The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.
Deirdre Breakenridge
FEBRUARY 13, 2017
With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Decide What to Focus on Before You View the Data.
Prohibition
FEBRUARY 14, 2023
Data-Driven Tech PR Strategy Data-driven Tech PR strategies are the key to success for technology companies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results.
Shift Communications
MAY 4, 2016
My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?
Shift Communications
NOVEMBER 12, 2015
Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts.
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