Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 90

Trends Brand Branding Analytics 90

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Onclusive

SEPTEMBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Beneficial experience: data services, SaaS, or marketing technology. Actively maintain our CRM data.

Software 150

Software Analytics Data Technology 150

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . Indeed, the company is coming off its best January sales numbers in company history. .

Analytics 78

Analytics Technology Instagram Leadership 78

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

NewsWhip

MARCH 15, 2024

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Critical Mention

JANUARY 22, 2020

“Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company.

Television 80

Television Radio Analytics YouTube 80

PRSay

DECEMBER 27, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. New practitioners should be able to navigate a changing world through technology, social expectations and a changed workplace.

Report 78

Report Ethics Education Survey 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. You should also utilize technology. That said, don’t be entirely driven by the company image alone.

Community 91

Community How To Marketing Data 91

PRSay

DECEMBER 21, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. New practitioners should be able to navigate a changing world through technology, social expectations and a changed workplace.

Report 78

Report Ethics Education Survey 78

Onclusive

APRIL 29, 2021

Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts. A crisis is always a vulnerable time for everyone involved, including your employees, customers and other impacted stakeholders.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Sword and the Script

SEPTEMBER 10, 2019

4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey. 5) Technology isn’t replacing marketers yet.

Survey 99

Survey B2B Marketing Trade Shows 99

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is technology being used in public relations? What is public relations? And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More strategic questions arise due to changes in technology.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. These including its contact database , a native podcast monitoring tool and Google Analytics integration.

Pitching 90

Pitching Report Software Survey 90

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact. In addition to AI, organisations are also seeking advice on various media and technology innovation issues. Keep a hawk-eye view on debt collection and cash flow.

Agency 98

Agency Publicity Marketing Banking 98

Cision

JUNE 22, 2017

This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success. I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies.

Healthcare 266

Healthcare Analytics Agency Trends 266

Flack's Revenge

OCTOBER 25, 2017

Here are the product awards: Best of Show : Talkwalker analytics (won Most Innovative last year). Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Google Data Studio (great for analytics reports). Simply Measured social analytics (“great competitor dashboard”).

Tools 120

Tools Enterprise Analytics Case Study 120

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 49% check analytics for every post. 2) Blogging benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Cision

JULY 27, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 140

Instagram Technology Resources Employee 140

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. SocialChorus redesigns FirstUp Studio.

Tools 101

Tools Survey Pitching Analytics 101