Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. The business of corporate communication and PR will grow faster and garner much greater stature, the more Patrick Liangs we can attract to the field.

Analytics 347

Analytics Engineering System Software 347

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2019

Data analytics company Earnest Research accessed SoulCycle’s August signups and compared them with those of a year ago. Well-organized corporate activism, like the 2017 campaign to pull sports and business events from North Carolina in the wake of its “bathroom bill,” can be very powerful. percent across all U.S.

Reputation 203

Reputation Instagram Corporate Sports 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some even admit to a secret fear of so-called left-brain skills like data analytics. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Tools Social Media Trends 170

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. I did my best to defend the company’s reputation. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

JULY 23, 2020

The goal of any boycott lies in the media coverage and brand reputation harm (or benefit). In my view, the bad PR is effective when it runs counter to a corporation’s character or values. A data analytics company that tracked SoulCycle signups concluded that its business slumped in the weeks following the controversy.

Brand 297

Brand Branding Banking Interviews 297

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 17, 2023

The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Meltwater has a reputation for an overly aggressive sales team. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics.

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view.

SEO 204

SEO Analytics Measurement B2B 204

Ishmael's Corner

MAY 13, 2018

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Wadds Inc.

APRIL 26, 2023

DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. The launch of OpenAI’s ChatGPT has driven AI, ironically one of the government’s kiboshed Grand Challenges, up the corporate agenda. It leaves agencies working hard to find opportunities.

Agency 98

Agency Publicity Marketing Banking 98

Presspage

JULY 11, 2023

The webinar featured Robin Kleine, Head of Customer Success Management at Presspage, and Reem Alhammadi , Senior Communications Officer at Emirates Global Aluminium (EGA), who both shared valuable insights about the importance of global communications strategies and the key challenges faced by corporate communications teams.

Strategy 60

Strategy Communications Local Technology 60

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

NewsWhip

DECEMBER 4, 2019

We recently sat down with Matt Groch, SVP & Partner, Global Analytics and Innovation Lead at TRUE Global Intelligence, to discuss his team’s work, and how he uses NewsWhip to help deliver their insights. Corporations have a pretty good handle on the issues that pertain to their industry. Matt explains it like this: “.

Analytics 78

Analytics Case Study Data Reputation 78

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 109

Local Crisis Management Internal International 109

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. I don’t get too excited about private equity money in PR technology.

Reputation 85

Reputation Technology Tools Data 85

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

The formula doesn’t have to be complicated; we have clients who focus on their own website analytics to gauge the power of earned media, while others rely on easily measurable metrics like share of media voice compared to competitors. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Casey is ReputationUs’s founder and president. The post Our Team appeared first on ReputationUs.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Critical Mention

MAY 25, 2022

Onclusive was formed at the start of this year following the merger of Kantar’s Reputation Intelligence business, PRgloo and the legacy Onclusive business. Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management.

Technology 78

Technology Financial Corporate Reputation 78

Stephen Waddington

JUNE 13, 2018

The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management. Analytics is critical to making sense of noisy media environment, and a combination of experience, skill and process is crucial to dealing with a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Reputation management is crucial. Of course, this isn’t limited to new channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78