ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Wadds Inc.

APRIL 26, 2023

Technology and media layoffs and a slowdown in private equity funding are also having an impact. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. In addition to AI, organisations are also seeking advice on various media and technology innovation issues.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Presspage

JULY 11, 2023

The webinar featured Robin Kleine, Head of Customer Success Management at Presspage, and Reem Alhammadi , Senior Communications Officer at Emirates Global Aluminium (EGA), who both shared valuable insights about the importance of global communications strategies and the key challenges faced by corporate communications teams.

Strategy 60

Strategy Communications Local Technology 60

Critical Mention

MAY 25, 2022

Onclusive was formed at the start of this year following the merger of Kantar’s Reputation Intelligence business, PRgloo and the legacy Onclusive business. Onclusive is owned by technology investor Symphony Technology Group (STG). Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 113

Industry Measurement SEO Corporate 113

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. Digital Storytelling: The Future of PR. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 100

Industry Measurement SEO Corporate 100

Presspage

JUNE 16, 2023

These platforms leverage natural language processing and data analytics to provide real-time insights, enabling IROs to better address analysts' queries, track sentiment, and deliver impactful presentations. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. We have formed strategic, client-agency partnerships that drive performance and build reputations. Important professional organizations and groundbreaking degree programs were created.

Survey 134

Survey Ethics Leadership Financial 134

Onclusive

MARCH 6, 2019

I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. Analytics was still at the early stage. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. These including its contact database , a native podcast monitoring tool and Google Analytics integration.

Pitching 89

Pitching Report Software Survey 89

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Houck’s breadth of client strategic experience includes work with global technology, financial, health care and CPG.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

AUGUST 29, 2019

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. Looking to the Future. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. channeling our very talented Ketchum Analytics team). . And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Additionally, these platforms offer powerful analytics capabilities. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Let’s look at a category reputed to be hit the hardest, publishers of news. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. Vice President, Marketing Technology. Methodology. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Shift Communications

OCTOBER 12, 2015

Ultimately, we generate audiences who are aware of what we have to offer and trust in our brands and reputation. Using attribution analysis tools like Google Analytics, we can help identify the value of the audience we create. Look in Google Analytics at Behavior Flow. Vice President, Marketing Technology. Christopher S.

How To 60

How To Analytics B2C Google 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. Happy Birthday Amanda. ??

Marketing 81

Marketing Measurement Government Report 81

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success.

Measurement 68

Measurement Analysis Analytics Reputation 68

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Every interaction, purchase, and share contributes to growing your brand’s reputation. Furthermore, social commerce empowers brands to spotlight exclusive, ready-to-buy products in front of the right audience.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. Retains Flatiron Communications, LLC as its. About Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28