ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But there are also initiatives that simply come too early in the life of a brand or company. But it pays to make sure the tactics are guided by the right strategy. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Before distributing your next press release, take the time to listen to your audience and align your strategy with the insights you discover. Maximize your multichannel strategy with monitoring.

Strategy 96

Strategy How To Software Media 96

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? The campaign parameter allows you to identify which efforts work best.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 99

Interviews Publicity Technology Social Media 99

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. For any kind of influencer program, one key factor to align on is making sure that both the brand and influencer benefit from the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. to shape their editorial strategy than they have in previous years.” Both of those services have experienced “ pump and dump ” releases.

Journalism 127

Journalism Media Relations Report Media 127

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

Consumer 52

Consumer Marketing Social Media Instagram 52

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits. It’s time to rethink your social media strategy. Cut the Fat (on your social media).

Instagram 60

Instagram Social Media Software Analytics 60

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. Sentiment is very important to brand execs because it gives them a pulse check on how their audience is feeling about the announcement.

Product Launch 60

Product Launch Report Resources Analysis 60

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service.

Company 73

Company Media Crisis Insurance 73

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? What’s the supporting content strategy? should be part of every launch strategy. We also forget to set up specific campaign and audience goals in Google Analytics. How many hits we can get?

B2B 60

B2B Analytics Google B2C 60

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? What’s the one social platform that’s seeing massive engagement for brands? Experimenting with (brand) new tools.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Strategies. Always make sure your metrics map back to the objectives outlined in your plan.

Company 60

Company Analysis Healthcare Product Launch 60

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Step 3: Exchange analytics. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

Product Launch 85

Product Launch How To Leadership Analytics 85

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

NOVEMBER 29, 2022

Do your homework, put strategies in place, and then start testing and revising. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning.

Marketing 52

Marketing Analytics eBook System 52

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Beyond PR

APRIL 27, 2016

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 28, 2017

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around Product Launches. August: Tell Your Brand’s Story. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0