Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Mathematically, that works out to about 283 pitches per customer per month.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 9, 2024

PR CoPilot: Our AI-powered writing assistant , initially launched in the Media Outreach module, can change the tone, check and fix your spelling, help make your content concise or expand on the key points, and translate the whole thing into any of 13 supported languages. To that end, the entire platform underwent a style makeover last summer.

Pitching 95

Pitching Print Measurement Report 95

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”. That will never change.

How To 62

How To Google SEO Pitching 62

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Performance on social often varies by platform. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 106

Blogging Survey B2B Analysis 106

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream.

SEO 62

SEO How To Resources Pitching 62

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Burrelles Fresh Ideas

JANUARY 23, 2024

Your team could provide data on this to machine learning-driven generative web design and content development platforms. Find out how Burrelles helps brands and agencies with media monitoring and analysis. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. The company said it provides “product classification, sentiment analysis, misinformation and toxicity identification, and trends representation.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

NOVEMBER 5, 2019

Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis. Doing so helps increase web traffic and form completions. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” I’ll be writing more on this topic, and posting about tools that can support ABM PR. Engage them in other ways. The post Breaking Down PR’s Fourth Wall with ABM appeared first on Flack's Revenge.

B2B 177

B2B Case Study Enterprise Resources 177

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 54

Journalism Software Sports Analysis 54

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. Since its inception, it has morphed into a trusted source for technology news, tech policy analysis and incisive reporting on forward-thinking scientific advancements. The Next Web.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

AUGUST 30, 2022

Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Terms were not disclosed.”. Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Mindful Marketing

JULY 30, 2022

According to James Vincent, writing for The Verge , “BMW has slowly been putting features behind subscriptions since 2020.” Although OnSong certainly considered income projections, it’s analysis was much more circumspect and other-oriented , which is evident as Kichline explains three main reasons for the move: 1.

Software 84

Software Consumer Analysis Examples 84

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 21% said “AI/machine learning [for analysis] on the back end;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

NewsWhip

NOVEMBER 3, 2021

Starting with the coverage on Jeff Bezos stepping down, worker union debates, and movie releases, but the majority of the top stories were centered on Amazon’s decision to suspend Parler, a social network favored by extremists, from Amazon Web Services. The top publishers writing about brands. Daily Wire. Here is what we learned.

Brand 88

Brand Branding Healthcare Report 88

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Semi-controlled chaos.

Communications 122

Communications Crisis Internal International 122

David PR Group

SEPTEMBER 10, 2018

Analysis from Slate and the BBC is fun to read.) A dark web program, SecureDrop requires that you download and install the Tor browser from TorProject.org. Events of last week struck me regarding the concept of anonymity these days. Like everyone else, I’m curious to learn the author of the now infamous New York Times anonymous op-ed.

Software 81

Software Privacy Fashion Groups 81

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Engagements. New York Times.

Journalism 163

Journalism Viral Writing Report 163

NewsWhip

OCTOBER 21, 2020

Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about.

Crisis 158

Crisis Reddit Reputation Tools 158

The Resolution Blog

DECEMBER 13, 2017

Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Thank you Steph!

Measurement 120

Measurement Data Analytics Tools 120

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. How Long Does it Take to Write a Blog Post? Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

JANUARY 7, 2020

sentiment analysis. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. media type breakdown.

Tools 83

Tools Comparison Media System 83

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. A content marketer’s job is to create quality content that gets in front of readers organically.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. Situation analysis. Situational Analysis: Here is where you look at the PR problems you are trying to address. Executive summary.

Measurement 120

Measurement Wikipedia Analysis Strategy 120