Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Bottom line?

How To 104

How To Fashion Banking Industry 104

Wadds Inc.

FEBRUARY 15, 2023

In part two Hartley explores the unique nature of how crises can start and play out online. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 92

Trends Brand Branding Analytics 92

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>>

Pitching 126

Pitching Study Technology Report 126

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Here’s a roundup of other news and links from the world of PR technology. Case in point? Image credit: Backlinko home page.

SEO 135

SEO Content Marketing Marketing Software 135

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. At the end of it, actually; in the analysis part.

Technology 120

Technology Analysis Data Tools 120

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. Aren’t word clouds great? What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. The Onclusive relationship is directly with MSL.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Have an interesting announcement from a PR technology vendor? Try our services.

Tools 101

Tools Survey Pitching Analytics 101

Shift Communications

APRIL 30, 2015

The cultural impact of these failures can be dramatic, eroding internal and external confidence in the brand. Similarly, our early commitment to disrupting the ways in which data could drive communications led us to invest heavily in our Marketing Technology Team. We didn’t just bolt a branded capability onto existing teams.

Agency 60

Agency How To Data-Driven PR Data 60

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 120

Technology System Tools Government 120

Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. How To Create Knowledge Is that what clear thinking is all about?

eBook 52

eBook Analysis System Data 52

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Gather actionable insights from data analysis and focus groups. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. But within public relations, we understand how to engage in two-way communication. Monitor word-of-mouth and press coverage.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

SEPTEMBER 20, 2018

How to contribute to the literature review Submissions can be made to the literature review via this Google form , via email or via post to #AIinPR panel, CIPR, 52 Russell Square, London WC1B 4HP. “Big changes are ahead.

Ethics 60

Ethics Technology Analysis Tools 60

Flack's Revenge

APRIL 27, 2021

How to do better? Most PR people don’t have hands-on experience with the often esoteric technologies. How to See it from their PoV : Try to understand the worlds they inhabit. How to do better. Understand how PR interplays with others in the mix. Also, we like to be optimistic and not focus on the long odds.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 90

Agency Energy Crisis Management Industry 90

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 102

Survey Report Media B2B 102

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

PR Fuel

FEBRUARY 9, 2021

If you want your news to be shared internationally, ask them if they cover international territories. Some distribution services will also target areas in a certain niche, such as technology, entertainment, or arts. Ask the distribution service if they’ll provide an analysis of your results. Writing Services.

Writing 65

Writing Internal International Small Business 65

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Write content. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer. What are some of the biggest PR challenges health care brands face?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

JULY 25, 2017

Internal reports are a pain. Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. For instance, at PR 20/20 , we used natural language generation (NLG), an AI technology, to cut the analysis and production time of Google Analytics reports by 80%.

Marketing 41

Marketing System Analysis Analytics 41

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. They reflect the economic and technology trends in which organisations operate. You can also read my analysis of the report by the Quoted Companies Alliance and BDO that values corporate reputation as being worth £1.7

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

AUGUST 8, 2016

No client or company wants their private sales data being shown publicly; the Demo Account lets us showcase our eCommerce analysis skills without breaking confidentiality agreements. We can teach our clients or colleagues how to use different features of Google Analytics, confident that the account will behave as expected.

Analytics 0

Analytics Google Data-Driven PR Training 0

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. . #7

Communications 63

Communications Healthcare Print Community 63