PRSay

OCTOBER 1, 2021

We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. Their country of origin influences how Latinos view issues taking place in the United States and how those issues might affect their own communities.

How To 151

How To Community Analysis Local 151

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

PRSay

DECEMBER 15, 2023

Just 1-in-5 employees said their employer shared an official internal statement, and only about 1-in-6 employees reported that their manager communicated with them. What’s further confusing is the fact that organizations have regularly been commenting on issues that arise, and now many have playbooks to decide if, when and how to comment.

Communications 168

Communications Employee Leadership Internal 168

Inbound PR

MARCH 27, 2018

Last week, we covered the key principles for strategic internal communication. I promised that I will be discussing how to create an internal communication strategy this week so here so let's do this! An internal communication strategy sets out support and enables the delivery of the organisation's overall strategy.

Internal 62

Internal International Strategy Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Agility PR Solutions

AUGUST 6, 2020

They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions.

Crisis Communications 161

Crisis Communications Crisis Communications How To 161

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Wadds Inc.

MARCH 15, 2023

US-based Weiner, with an internationally-recognised pedigree in public relations research, is not willing to accept received wisdom, vagueness or gut instinct as a substitute for data gathering, informed analysis, and process. On the day after the launch of GPT4 I suspect that this is a rallying cry that we can all get behind.

Technology 98

Technology Data Analysis Internal 98

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. Here in the third decade of the 21st century, analysis and insights are commonplace. Keep in mind that simply understanding the value of having data analysis on-hand is key to achieving success within your organization.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

But how to measure outcomes? For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the other hand, if there’s an internal problem, the agency needs to know about it and to prepare for any negative impact.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

APRIL 4, 2023

Given the importance of a CEO’s personal brand and beliefs in shaping consumer assumptions about a business, it’s essential to cultivate a positive image (and course correct when it goes astray). How to monitor sentiment around my CEO and their personal brand?

Reputation 195

Reputation Corporate Brand Branding 195

Wadds Inc.

FEBRUARY 15, 2023

In part two Hartley explores the unique nature of how crises can start and play out online. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers.

B2B 77

B2B Trends Strategy Marketing 77

Wadds Inc.

JUNE 5, 2023

She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points. Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Amanda Coleman 2022 Kogan Page £19.99

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

FEBRUARY 28, 2024

Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022. It’s organised around themes: situational analysis, objectives and goals, strategy, tactics, measurement and Key Performance Indicators (KPIs). With 101 topics, they’ve gone for breadth, not depth.

Marketing 52

Marketing Ethics Internal International 52

Practical Law Construction

JANUARY 11, 2023

Overall, the court held that issues with both the structural steel and roof covering works were concurrent causes of delay, as both works items were on the critical path (to completion of the internal finishes) and both were causing delay over the same period. It is not necessarily the last item of work that causes delay. Conclusion.

Construction 97

Construction Analysis Hotels Internal 97

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. So, what does it take to get into this exciting profession? In the past, many journalists who left traditional news media migrated into public relations. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Contently - Strategy

APRIL 17, 2019

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. The post How to Grow Your Content Marketing Program appeared first on Contently. But as the Maturity Model illustrates, there’s still plenty of room to grow once the chaos disappears.

Content Marketing 84

Content Marketing How To Marketing Banking 84

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>>

Pitching 122

Pitching Study Technology Report 122

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. Content quality, including a sentiment analysis. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom.

Exercises 136

Exercises Comparison Internal International 136

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Using analysis before campaign activation to help target messaging and content strategy to the right audiences isn’t hard or costly. I set them up myself and I don’t even know how to use the TV remote. Check please!

Data 120

Data Analysis Measurement Study 120

Sword and the Script

JUNE 6, 2023

Video Analysis. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform.

Survey 144

Survey Software B2B Pitching 144

Shift Communications

APRIL 30, 2015

The cultural impact of these failures can be dramatic, eroding internal and external confidence in the brand. For our clients, this means that they can feel confident in the depth of analysis and thought behind the moves we make as an agency, and the commitment to grounding all our decisions in a long term plan.

Agency 60

Agency How To Data-Driven PR Data 60

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. It compels us to articulate the desired results and outline how to gauge progress toward them. Communication measurement and evaluation should include both qualitative and quantitative analysis.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134